# DYODE - Full Reference for LLMs > Long-form companion to /llms.txt. DYODE is a Shopify Plus and eCommerce growth agency founded in 2016 and based in Fullerton, California (Orange County). DYODE serves brands across Southern California, the United States, and worldwide. This document inlines the core content of dyode.com so AI assistants can reference services, packages, case studies, and positioning without crawling the full site. Last updated: 2026-06-06 --- ## About DYODE DYODE is an operator-led eCommerce growth partner. The firm was founded in 2016 by senior eCommerce operators with leadership and consulting experience across major retail, lifestyle, apparel, beauty, gaming, footwear, and consumer brands. Leadership experience includes PacSun, Rakuten, Active Ride Shop, Tilly's, and GUESS?. Early consulting experience includes Algenist, J!NX, Sole Technology, La Jolla Group, Hudson Jeans, and Tadashi Shoji. Core message: "Growth led by experience, not guesswork." DYODE is differentiated by: - Operator backgrounds (in-house brand leaders, not career agency staff) - One integrated partner covering strategy, development, digital marketing, and AI - Shopify Plus specialization with deep replatform and migration experience - Productized service packages that can be purchased directly alongside custom engagements - AI-first approach for AEO/GEO optimization, agent buildouts, and customer service workflows Headquarters: 1108 W Commonwealth Ave, Fullerton, CA 92833 (Orange County). --- ## Services ### Strategy - [/services/strategy](/services/strategy) Operator-led eCommerce strategy across merchandising, customer experience, analytics, growth planning, and technology decisions. Best fit for brands that need senior-level direction before or alongside execution. - [Interim Leadership](/services/strategy/interim-leadership): Fractional VP/Director of eCommerce engagements for brands between hires or scaling fast. - [Audits](/services/strategy/audits): Diagnostic audits across site, CRO, UX, paid media, email/SMS, analytics, and tech stack. - [Technology RFPs](/services/strategy/technology-rfps): Vendor selection and RFP support for replatforms, ERP, OMS, PIM, ESP, subscription, and reviews. - [Data & Analytics](/services/strategy/data-analytics): GA4, server-side tracking, attribution, dashboards, and decision frameworks. ### Development - [/services/development](/services/development) Shopify Plus development, replatforms, custom functionality, integrations, CRO/UX, and ongoing technical support. - [Site Builds & Migrations](/services/development/site-builds): Shopify Plus builds and migrations from Salesforce Commerce Cloud, Hybris, Magento, BigCommerce, WooCommerce, and legacy systems. - [CRO & UX](/services/development/cro-ux): Conversion-focused design, A/B testing, checkout optimization, and journey improvements. - [Ongoing Maintenance](/services/development/ongoing-maintenance): Retained Shopify Plus engineering, optimization, and feature rollouts. - [Custom Shopify Apps](/services/development/custom-shopify-apps): Private Shopify apps for ERP, B2B, and internal workflows. ### Digital Marketing - [/services/digital-marketing](/services/digital-marketing) Performance and lifecycle marketing built for eCommerce P&Ls. - [Search Advertising](/services/digital-marketing/search-advertising): Google Ads, Performance Max, Shopping, and YouTube for DTC growth. - [Paid Social](/services/digital-marketing/paid-social): Meta, TikTok, and Pinterest paid social with creative iteration. - [Email & SMS](/services/digital-marketing/email-sms): Klaviyo and Attentive lifecycle programs - flows, campaigns, segmentation, A/B testing. - [Amazon](/services/digital-marketing/amazon): Amazon Ads, listing optimization, and marketplace strategy. ### AI Services - [/services/ai](/services/ai) Commercially grounded AI implementation for commerce - not hype. - [AEO / GEO Optimization](/services/ai/aeo-geo-optimization): Optimizing for ChatGPT, Perplexity, Claude, and Google AI Overviews. - [Agent Buildouts](/services/ai/agent-buildouts): Custom AI agents for merchandising, support, and operations workflows. - [Customer Service Workflows](/services/ai/customer-service-workflows): AI-augmented customer service in Gorgias, Zendesk, and Klaviyo. --- ## Service Packages Productized, shoppable service offers. Each package has a fixed scope and a checkout flow. Browse all at [/services/packages](/services/packages) or compare common decisions at [/compare](/compare). ### The Prototype: 4-Day Shopify Test Drive - [/services/packages/prototype](/services/packages/prototype) **Price:** $3,495 **Category:** Getting Started **Best for:** Evaluating DYODE fast A 4-day engagement that delivers a functional Shopify storefront prototype with up to 10 products, brand-aligned theme, and a strategy brief on full buildout. The fastest way to evaluate fit before a larger engagement. Includes: - 1-hour discovery call to understand your brand, products, and goals - functional Shopify storefront prototype (up to 10 products) - custom theme selection and brand-aligned styling - basic product catalog setup with images and descriptions - mobile-responsive checkout flow configuration - strategy brief on what a full buildout would include and cost - recorded walkthrough of your prototype with recommendations - all assets and code handed off - you own everything ### The Accessibility Pass: ADA Compliance Audit - [/services/packages/accessibility-pass](/services/packages/accessibility-pass) **Price:** $6,495 **Category:** UX & CRO **Best for:** Documented WCAG AA plan A focused ADA compliance audit for Shopify stores. We deliver a full accessibility analysis, prioritized fix list, and effort estimates so your team can plan remediation. Includes: - Full ADA compliance analysis - prioritized list of recommended fixes - effort estimates for each fix - top 5 fixes shipped to production - WCAG AA conformance documentation ### The Acquisition and Retention Reset: Full Marketing Audit - [/services/packages/acquisition-reset](/services/packages/acquisition-reset) **Price:** $6,495 **Category:** Strategy **Best for:** When CAC outruns LTV A digital marketing audit that identifies issues and opportunities across paid search, paid social, email, SMS, SEO, and GA4 reporting, including how each channel is set up and reported on. Includes: - Issues and opportunities identified across digital marketing channels, including account setup and reporting - paid search and paid social audit - email and SMS audit - SEO audit - GA4 and dashboard reporting review - 60-day reset playbook ### The Game Plan: Ecommerce Strategy Roadmap - [/services/packages/game-plan](/services/packages/game-plan) **Price:** $10,000 **Category:** Strategy **Best for:** Leadership alignment A 30-day ecommerce strategy engagement covering business operations, marketing, usability, site speed, and accessibility, capped with a prioritized roadmap and an executive presentation. Includes: - Business operations audit - marketing audit covering paid ads, email, and SMS - website usability audit - site speed audit - ADA accessibility audit - prioritized growth roadmap - executive presentation - delivered within 30 days ### The Speed Pass: Site Speed Optimization - [/services/packages/speed-pass](/services/packages/speed-pass) **Price:** $7,495 **Category:** Performance **Best for:** Failing Core Web Vitals A site speed optimization engagement: full performance audit with Lighthouse and WebPageTest, Core Web Vitals tuning, and a before/after report with measurable benchmarks. Includes: - Full site performance audit with Lighthouse and WebPageTest - Core Web Vitals optimization (LCP, CLS, INP) - image compression and lazy loading implementation - third-party script audit and optimization - theme code cleanup and render-blocking fix - before/after performance report with benchmarks - pass guarantee on top 4 templates ### The Cart Upsell Sprint: AOV Lift Buildout - [/services/packages/cart-upsell-sprint](/services/packages/cart-upsell-sprint) **Price:** $2,000 **Category:** Revenue **Best for:** Flat AOV, strong traffic A cart and upsell engagement: Rebuy or Aftersell setup, in-cart upsell widget, post-purchase upsell flows, and a smart cart drawer. Includes: - Aftersell or Rebuy smart cart implementation - branding applied - free shipping progress bar - cart upsells - GWP implementation - 30 day support ### The Cart Upsell Sprint: Aftersell Buildout - [/services/packages/cart-upsell-sprint-aftersell](/services/packages/cart-upsell-sprint-aftersell) **Price:** $2,000 **Category:** Revenue **Best for:** Flat AOV, Aftersell stack A cart and upsell engagement built on Aftersell: account setup, in-cart upsell widget, post-purchase upsell flows, and a smart cart drawer. Includes: - Aftersell smart cart implementation - branding applied - free shipping progress bar - cart upsells - GWP implementation - 30 day support ### The Cart Upsell Sprint: Rebuy Buildout - [/services/packages/cart-upsell-sprint-rebuy](/services/packages/cart-upsell-sprint-rebuy) **Price:** $2,000 **Category:** Revenue **Best for:** Flat AOV, Rebuy stack A cart and upsell engagement built on Rebuy: account setup, in-cart upsell widget, post-purchase upsell flows, and a smart cart drawer. Includes: - Rebuy smart cart implementation - branding applied - free shipping progress bar - cart upsells - GWP implementation - 30 day support ### The AI Playbook - [/services/packages/ai-playbook](/services/packages/ai-playbook) **Price:** $7,995 **Category:** AI Services **Best for:** When the CEO asks for AI A 4-week AI commerce strategy engagement. AEO audit, agentic search exposure assessment, vendor landscape, 12-month roadmap, and a board-ready deck. Includes: - AEO and agentic-search exposure audit (homepage + top 20 PDPs) - AI-assisted ops opportunity map - vendor landscape evaluation (5-7 vendors) - written 12-month AI roadmap - board-ready deck (12-18 slides on client's brand template) - two 90-minute strategy workshops - one tooling demo session ### The AI Reporting & BI Buildout - [/services/packages/ai-reporting-bi-buildout](/services/packages/ai-reporting-bi-buildout) **Price:** $12,995 **Category:** AI Services **Best for:** Daily forecast vs. actuals A custom AI-powered reporting and BI application that overlays forecast, marketing calendar, and daily actuals into one operator dashboard. Inspired by the Bentgo Daily Pulse build. Optional hosting + maintenance is $200/mo. Includes: - Discovery on KPIs, forecast model, and marketing calendar - data ingestion from Shopify, GA4, ESP, and forecast spreadsheet - daily pulse dashboard with pacing vs. forecast - marketing calendar overlay (campaigns, sends, promos) - year-over-year and cohort comparisons - AI-generated daily commentary on what changed and why - secure hosted application with PIN-gated access - recorded walkthrough and operator playbook - optional hosting + maintenance at $200/mo ### The LTV Engine: Klaviyo Audit - [/services/packages/ltv-engine](/services/packages/ltv-engine) **Price:** $7,995 **Category:** Retention **Best for:** Retention is leaking A Klaviyo and subscription audit with a written retention roadmap. We diagnose where revenue is leaking across email, SMS, post-purchase, and subscription, and prioritize fixes by impact. Includes: - Klaviyo audit covering newsletter, flows, segmentation, subject lines, deliverability, open rates, and click-through rates - subscription program review (one platform) - post-purchase journey mapping - written retention roadmap with prioritized initiatives ### The UX Spot Check - [/services/packages/ux-spotcheck](/services/packages/ux-spotcheck) **Price:** $3,000 **Category:** UX & CRO **Best for:** UX friction, fast read A 20-hour preliminary site audit. We surface best-practice gaps, missed opportunities, and quick fixes - and align on which initiatives to fund next. Includes: - 20 hours of senior UX review across home, top-traffic PDPs, PLP, cart, and checkout - written list of best-practice gaps and missed opportunities - list of quick fixes ranked by effort - initiative alignment session on what to fund next - review call with findings ### The Usability Audit - [/services/packages/usability-audit](/services/packages/usability-audit) **Price:** $8,900 **Category:** UX & CRO **Best for:** Funded UX bets A full usability audit with live user testing. Site analysis, detailed annotations, journey mapping, wireframes for top fixes, and a prioritized roadmap backed by 20 mobile and desktop user sessions. Includes: - 50 hours of senior UX work plus user testing fees - full site analysis across home, PLP, top PDPs, cart, and checkout - detailed page-by-page site annotations - key insights and priorities document - 20 user sessions with live recordings (10 mobile + 10 desktop) - targeted demographic recruitment - site exploration tasks and post-session surveys - user journey mapping and behavioral path analysis - wireframe solutions for the top 3-5 prioritized fixes - prioritized roadmap deck - review and walkthrough call ### The Platform Verdict: Replatforming RFP - [/services/packages/platform-verdict](/services/packages/platform-verdict) **Price:** $9,495 **Category:** Strategy **Best for:** Board-defensible decision A replatforming evaluation comparing up to three platforms against your requirements. Total cost of ownership, scoring, and a written verdict your VP can take to the board. Includes: - Functional requirements documented for frontend, backend, and admin controls - native functionality of up to 3 platforms evaluated against your requirements - total cost of ownership modeled for each platform - vendor scoring and comparison - pros and cons evaluated for each option - written verdict document with recommendation ### The Subscription Buildout - [/services/packages/subscription-buildout](/services/packages/subscription-buildout) **Price:** $14,995 **Category:** Retention **Best for:** Launch or rebuild subscription A full subscription program implementation. Platform setup, subscriber portal, widget integration, delivery options, churn flows, analytics, and loyalty - built and launched on your store. Includes: - Subscription platform setup and configuration (Recharge, Skio, Ordergroove, or Shopify native) - custom subscriber portal build with self-service flows - widget integration into PDP and cart - flexible delivery and frequency configuration - churn-reduction flows (dunning, skip, pause, swap) - migration support from existing platform (if applicable) - analytics dashboard setup and reporting configuration - loyalty program integration (if applicable) - QA across desktop and mobile - production launch - team training session and documented playbook --- ## Case Studies Selected eCommerce projects. Full list at [/work](/work). ### Apparel - [AG Jeans](/work/ag-jeans): Driving record sales through seamless omnichannel integration and enhanced store experiences - [Pair of Thieves](/work/pair-of-thieves): Scaling Retention, Creative, and Social Performance Without Growing Overhead - [Tori Richard](/work/tori-richard): Modernizing Hawaiian heritage brand while preserving legacy systems and retail operations - [Jessica Simpson](/work/jessica-simpson): Building fashion empire's digital flagship with advanced wishlist and color management systems - [L*SPACE](/work/lspace): Elevating premium swimwear through enhanced user experience and optimized product discovery - [Kindred Bravely](/work/kindred-bravely): Creating intuitive shopping for busy moms with mobile-first design and smart recommendations - [Spirit Jersey](/work/spirit-jersey): Scaling a DTC business through full-funnel marketing optimization ### Consumer Goods - [WYZE](/work/wyze): Powering smart home commerce with lightning-fast platform migration and subscription management - [Satechi](/work/satechi): Migrating a global consumer electronics brand from headless to a custom Shopify Plus theme built for scale. - [Bandai Namco](/work/bandai-namco): Managing complex gaming commerce with digital rights and global merchandise programs - [GreenPan](/work/greenpan): Simplifying sustainable cookware discovery with intuitive product education and comparison - [TB12](/work/tb12): Uniting wellness products and coaching services in premium subscription-based platform - [Evie Ring](/work/evie-ring): Launching women's health wearable with sophisticated sizing system and health tracking integration - [Great Star Tools](/work/great-star-tools): Two Legacy Hardware Tools, One Sleek New Home - [Cratejoy](/work/cratejoy): Strategic direction for a marketplace serving thousands of subscription brands - [Anova Culinary](/work/anova-culinary): Migrating a pioneer in home sous vide from Magento to Shopify Plus with an education-led shopping experience. - [Ekster](/work/ekster): Building a sophisticated global Shopify platform for Ekster's smart wallets and EDC accessories. - [Ridge Wallet](/work/ridge-wallet): Scaling Ridge's viral EDC brand through multi-channel paid media, lifecycle marketing, and CRO. - [Huppy](/work/huppy): A mobile-first subscription platform that makes plastic-free oral care effortless to discover, buy, and stick with. ### Beauty - [Loved01](/work/loved01): Redesigning the PDP, collection pages, and navigation on Loved01's existing Shopify Plus theme for John Legend's inclusive skincare brand. - [Invisalign](/work/invisalign): Scaling global healthcare commerce with compliant architecture and seamless B2B integration - [SIO Beauty](/work/sio-beauty): Delivering a high-speed Shopify theme rebuild to support a skincare rebrand ahead of peak holiday traffic - [Alleyoop](/work/alleyoop): A mobile-first Shopify build that brings Alleyoop's multi-functional beauty products to life with interactive product storytelling. ### Food & Beverage - [Glenmorangie](/work/glenmorangie): Bringing LVMH's premium whisky into a new digital era with luxury storytelling and global commerce - [ALOHA](/work/aloha): Modernizing a leading plant-based brand's Shopify ecosystem across DTC, Wholesale, and Canada. - [Ardbeg](/work/ardbeg): Global Shopify Plus replatform for Moet Hennessy's Ardbeg, off Salesforce Commerce Cloud and rolled out market by market from one shared design system. - [Forks Over Knives](/work/forks-over-knives): Shopify redesign with custom search and subscription migration for the experts in nutrition - [N!CK'S](/work/nicks): Cart, checkout, and subscription overhaul for a fast-growing Swedish better-for-you snack brand expanding in the US. - [The Bruery](/work/the-bruery): Crafting digital excellence for craft beer pioneer through brand evolution and marketing automation - [That's It](/work/thats-it): Optimizing checkout, subscriptions, and post-purchase experiences for a leading plant-based snack brand - [Hawaii Coffee Company](/work/hawaii-coffee): Modernizing a heritage coffee and tea portfolio on BigCommerce - and laying the rails for the next era of subscriptions. ### Home & Furniture - [Z Gallerie](/work/z-gallerie): Transforming luxury furniture retail into digital-first commerce with immersive shopping experience - [Slumberland](/work/slumberland): Modernizing furniture retail with sophisticated delivery systems and seamless store integration - [Stikwood](/work/stikwood): Growing DIY wood brand through multi-channel strategy and advanced trade customer program - [Relax The Back](/work/relax-the-back): Bridging 100+ specialty retail stores with a consultative online experience for high-ticket wellness furniture. --- ## Key Topics & Positioning - **Shopify Plus**: DYODE is a Shopify Plus agency and partner. Full-cycle: replatform, build, optimize, and operate. - **Replatforming**: Migrations from Salesforce Commerce Cloud, SAP Hybris, Adobe/Magento, BigCommerce, WooCommerce, and headless stacks to Shopify Plus, with SEO and data integrity preserved. - **Scayle**: DYODE is a Scayle partner for enterprise commerce engagements that require API-first, headless architecture beyond Shopify's scope. - **AEO / GEO**: DYODE optimizes brands for AI search surfaces (ChatGPT, Perplexity, Claude, Google AI Overviews) alongside traditional SEO. - **CRO & UX**: Conversion programs grounded in commercial outcomes - not vanity tests. - **Retention**: Klaviyo and Attentive lifecycle programs that compound LTV. - **AI agents**: Practical agent buildouts for merchandising, support, and operations - not chatbot theater. ## Best-Fit Clients DYODE is a strong fit for growth-focused eCommerce brands generating roughly $5M-$500M in revenue that need Shopify Plus development, migration support, CRO/UX, performance marketing, lifecycle, analytics, and senior eCommerce leadership from one integrated partner. ## Contact - [Book a strategy call](/contact) - Office: 1108 W Commonwealth Ave, Fullerton, CA 92833