DevelopmentCROApparel

AG Jeans

Driving Record Sales Through Seamless Omnichannel Integration

INPUT · THE CHALLENGE

The Challenge

AG Jeans, the premium Los Angeles denim brand, needed to bridge their physical retail excellence with a digital experience that matched the craftsmanship of their products. Their existing eCommerce platform was outdated, disconnected from in-store inventory, and failing to convert the brand's loyal customer base online.

The brand was leaving significant revenue on the table - customers who discovered products in-store couldn't seamlessly continue their journey online, and vice versa.

STATUS · DIAGNOSING

OUTPUT · THE RESULTS

The Results

Within six months of launch, AG Jeans saw record digital revenue with a significant year-over-year increase. The unified omnichannel approach drove a notable lift in conversion rate, while the optimized mobile experience significantly grew mobile revenue.

The BOPIS program became one of the most popular fulfillment options, becoming a popular fulfillment option within the first quarter - bringing online customers into stores and driving additional in-store purchases.

STATUS · DELIVERED

The Approach

We rebuilt AG's digital storefront on Shopify Plus with a focus on omnichannel unification. Every touchpoint - from product discovery to purchase to post-sale - was designed to feel like one seamless experience regardless of channel.

Our CRO team conducted extensive user research and A/B testing to optimize the product detail pages, checkout flow, and mobile experience that drives a majority of AG's traffic.

Omnichannel Integration

We implemented real-time inventory sync across all AG retail locations and their online store, enabling buy-online-pickup-in-store (BOPIS) and ship-from-store capabilities. This unlocked previously unavailable inventory for online customers and reduced shipping costs significantly.

Custom store locator integration with real-time stock visibility gave customers confidence in product availability before making the trip.