Scale eCommerce growth with a team that’s done it before
Built by two former eCommerce VPs, DYODE helps lifestyle brands make smarter platform, marketing, and growth decisions, then brings them to life.
Founded in 2016 · 200+ brands engaged · $1B+ in managed revenue · Serving brands worldwide
DYODE is an Orange County–based Shopify Plus and eCommerce growth agency.
Where do you want to start?
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Fixed-scope engagements you can buy and start today.
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See results from 200+ brands across fashion, retail, and DTC.
See Case StudiesProof from brands like yours
AG Jeans
Driving record sales through seamless omnichannel integration and enhanced store experiences
WYZE
Powering smart home commerce with lightning-fast platform migration and subscription management
Loved01
Redesigning the PDP, collection pages, and navigation on Loved01's existing Shopify Plus theme for John Legend's inclusive skincare brand.
Our Orange County Roots
An Orange County agency, trusted by local brands
We’re based in Fullerton, in the heart of Orange County, partnering with brands that help define Southern California’s lifestyle market, alongside clients across the U.S. and worldwide.
Our Services
From strategy to execution, all in one place
Strategy, design & development, and digital marketing work hand in hand. Engage us for a single focus area or across every aspect of your business.
Design & Development
Your site isn't a one-time project. It's a system that needs to perform and evolve, built on Shopify Plus, BigCommerce, or a headless architecture when the use case warrants it.
Explore DevelopmentDigital Marketing
We approach marketing as an ecosystem that touches paid search, paid social, email, and SMS, managed in-house and tied to revenue.
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Strategy
We work side-by-side with your team to build strategies that deliver real, long-term growth, from audits and roadmaps to fractional leadership.
Explore StrategyWho We Partner With
Built for brands at a growth inflection point
We work best with established and emerging lifestyle brands that have outgrown their current platform, marketing, or internal processes. If you’re scaling and your tooling and team can’t keep up with the ambition, that’s exactly the gap we’re built to close.
How we're using AI today with brands
AI is the lever that can improve speed, reduce cost, and increase quality at the same time, but only when it's applied to the right parts of the work. We use it to catch site-speed and conversion regressions before a big sale, surface audience segments hiding in customer data, and automate code review and QA so we ship features faster and with fewer bugs.
Brands choose DYODE because of how we show up
The best outcomes come from collaboration, transparency, and shared ownership, not checklists and order-taker execution.
Not a Black Box
We challenge ideas, explain our thinking, and stay communicative throughout.
Extension of Your Team
We've sat on the brand side. We operate inside your Slack, strategy, and tradeoffs.
In-House & Integrated
Devs, UX, marketers, and CRO under one roof
Built for Longevity
Clean code, thoughtful deploys, full access. You hold the keys.
What got you here won't get you to the next stage
Growth gets messy fast
- Systems and processes don't keep up
- Tools start overlapping or breaking
- What once felt simple becomes harder to manage
Is this you?
Is this you?
- Systems and processes don't keep up
- Tools start overlapping or breaking
- What once felt simple becomes harder to manage
Teams aren't aligned on what matters most
- Marketing pushes for growth
- Development protects stability
- Leadership expects both without slowing down
Is this you?
Is this you?
- Marketing pushes for growth
- Development protects stability
- Leadership expects both without slowing down
Too much to do, no clear order
- Too many initiatives competing for attention
- No clear sequencing of what should happen first
- Teams either rush decisions or delay them entirely
Is this you?
Is this you?
- Too many initiatives competing for attention
- No clear sequencing of what should happen first
- Teams either rush decisions or delay them entirely
Frequently Asked Questions
What does DYODE mean?
A stylized "diode." A diode is a two-terminal semiconductor that lets electrical current pass in one direction and blocks it in the other - the simplest possible decision in electronics, and the original mechanism behind every 1 and 0 a computer has ever processed. We named the agency after it because that's the job: pass the signal forward, block the noise. Read the full story →
So what does a DYODE actually do?
DYODE is a full-service eCommerce agency founded in 2016 by two former VPs of eCommerce from PacSun and Tilly's. We build, migrate, and operate e-commerce platforms - Shopify and Shopify Plus primarily, built on fast, native themes. Paid search. Conversion work. AI-assisted development and operational tooling. Retainer support that sits above or in place of an in-house dev team. Strategic consulting when the question is bigger than "fix this PDP."
What platforms does DYODE build on?
We're certified Shopify Plus and BigCommerce partners. We build fast, native Shopify themes on an optimized foundation, and integrate with popular solutions and apps, such as Klaviyo, Gorgias, Loop, and more.
What services does DYODE offer?
Strategy (audits, GTM plans, interim leadership), Development (site builds, migrations, CRO/UX), Digital Marketing (paid social, search, email/SMS, Amazon), and AI Services (AEO/GEO, agent buildouts, customer service automation).
How is DYODE different from other agencies?
We operate like an extension of your team, not a vendor. Because we were operators first - former eCommerce VPs who carried the P&L - we weigh the trade-offs between marketing, development, and operations the way you do, and push back when something won't move the number. Every strategy is backed by analytics and competitive intelligence, not guesswork.
Where is DYODE located?
Fullerton, California, in Orange County. We're Orange County-based and work with brands across the U.S. and worldwide.
What does a typical project team look like?
Every engagement is run by a dedicated team. Your primary contacts are a Strategist who acts as your business consultant and a Project Manager who keeps the work on track, supported by specialists across UX/UI design, front-end and back-end development, paid media, and conversion optimization. You get senior operators on the account, not a rotating cast of juniors.
How much does it cost to work with DYODE?
Fixed-scope packages start at $2,000 (Cart & Upsell Sprint) and run up to $14,995 for our largest buildouts. We also offer monthly retainers and bulk development hours. Book a free strategy call for a tailored estimate.
What industries does DYODE work with?
Fashion, beauty, consumer goods, food & beverage, health & wellness, gaming, furniture, and more. Clients include AG Jeans, Invisalign, Fashion Nova, Bandai Namco, GreenPan, and 200+ others.