Ardbeg Whisky

Swift Migration of a Premium LVMH Spirit Brand

Known for their intensely smoky, complex Islay whiskies, Ardbeg has captivated spirits enthusiasts since 1815. As a jewel in LVMH's portfolio alongside sister brand Glenmorangie, Ardbeg required a digital presence that matched their legendary status in the whisky world.

THE CHALLENGE

As part of the prestigious LVMH portfolio, Ardbeg required a rapid transition from Salesforce Commerce Cloud to Shopify Plus. The migration needed to maintain the brand's premium positioning while efficiently leveraging existing infrastructure from sister brand Glenmorangie.

OUR APPROACH

We developed a strategic migration plan that balanced speed with brand integrity:

• Utilization of existing Shopify 2.0 sections
• Adaptation of Glenmorangie's theme architecture
• Brand-specific customization
• Efficient development timeline
• Premium feature preservation

TECHNICAL IMPLEMENTATION

Our development work focused on leveraging existing assets while ensuring Ardbeg's unique identity:

• Platform migration to Shopify Plus
• Implementation of Shopify 2.0 sections
• Custom component adaptation
• Age verification integration
• Mobile optimization

BRAND OPTIMIZATION

We maintained Ardbeg's premium positioning through:

• Custom product storytelling
• Enhanced user experience
• Premium feature integration
• Brand-specific UI components
• Seamless customer journey