Great Star Tools

Unifying Two Powerhouse Brands Under One Lightning‑Fast Storefront

About the Client

Great Star Tools owns a portfolio of iconic tooling brands, including Arrow Fastener and Prime‑Line, serving both DIY consumers and professional trades across North America.

The Challenge

• Two separate brand sites created disjointed experiences and duplicate operational overhead.
• Shopping across brands meant two carts, two checkouts, and two shipping charges. Basically, a conversion killer.
• Both brands were only selling B2B and missing opportunities to sell Direct to Consumer
• Legacy tech stacks couldn’t support the speed, content agility, or B2B features Prime-Line or Arrow Fastener’s growth plans demanded.

DYODE’s Approach

• ‍Discovery & Roadmapping – Consulted on platform selection and settled on BigCommerce for its headless framework and strong B2B functionality.
• Headless Architecture on BigCommerce – Catalyst + Next.js for sub‑second page loads and future‑proof flexibility.
• Multi‑Storefront Strategy – One BigCommerce backend powering two branded fronts under a single domain
• Unified Cart & Checkout – Consolidated payments, taxes, and shipping in a single flow, slashing friction.
• Drag‑and‑Drop Makeswift CMS – Empowered Great Star Tools' internal teams to own content updates with no dev tickets required.
• B2B Suite Enablement – Tiered pricing, quick ordering, and purchase‑order payment terms out‑of‑the‑box.
• DTC Shopping Made Easy – Create an experience that is not only equipped with B2B functionality, but includes a seamless shopping experience for DTC customers.

Key Integrations

• Rithum – ERP integration and product feeds
• Salesforce Marketing Cloud – Triggered email & SMS flows
• Searchspring Search – Blazing‑fast, facet‑rich product discovery
• Avalara – Automated tax calculation across all U.S. states

Services Provided

• Discovery & Strategy
• UX/UI Design
• Headless Development (Next.js + BigCommerce)
• Systems Integration & Data Migration
• QA & Performance Optimization
• Post‑Launch CRO & Analytics

Next Level Support

• ‍Ongoing Optimization – Post-launch support for site maintenance and continual feature updates
• Digital Marketing – Post-launch management of Google Ads, Meta Ads, and email marketing with Klaviyo

Tech Stack

BigCommerce | Next.js | Catalyst | Makeswift | Searchspring | Rithium | BazaarVoice