Loved01

Elevating John Legend's Vision for Inclusive Skincare

THE CHALLENGE

As John Legend's groundbreaking skincare brand prepared for major media exposure through Oprah's Favorite Things 2024, Loved01 needed a digital presence that would match its mission of democratizing beauty. The platform needed to reflect both luxury and accessibility while maintaining operational efficiency.

OUR APPROACH

Understanding the unique position of a celebrity-founded brand with an inclusive mission, we crafted a digital experience that balanced sophistication with approachability:

• Complete theme redesign
• Brand identity integration
• User experience enhancement
• Mobile-first design strategy
• Launch timeline optimization

DESIGN INNOVATION

Our redesign focused on creating a premium yet accessible shopping experience:

• Custom Shopify 2.0 theme development
• Sophisticated reusable section architecture
• Enhanced product storytelling capabilities
• Dynamic homepage experiences
• Advanced PDP A+ content integration
• Collection page grid innovations

BRAND STORYTELLING

We created a digital platform that effectively communicates Loved01's unique value proposition:

• Founder-focused narrative integration
• Mission-driven content strategy
• Premium product showcasing
• Educational skincare content
• Inclusive beauty messaging
• Community engagement features

LAUNCH SUCCESS

The redesign launched successfully in time for major media exposure:

• Featured in Oprah's Favorite Things 2024
• Seamless brand transition
• Enhanced user engagement
• Optimized conversion path
• Scalable platform foundation