Comparison, inventory and booking for Relax The Back

For over 35 years, Relax The Back has been a trusted destination for back pain relief and wellness products. With 100+ stores nationwide, the brand needed a digital platform that could bridge the gap between their expert in-store service and online convenience.

As a specialty retailer with a complex product range spanning massage chairs, adjustable beds, ergonomic furniture, and wellness accessories, Relax The Back faced unique challenges in translating their consultative in-store experience to E-Commerce.

Customers needed detailed product information, comparison tools, and expert guidance to make confident purchasing decisions on high-ticket items.

We built product presentation and navigation that help customers find the right products for their needs: advanced product filtering, category optimization, product comparison tools, detailed specifications, expert recommendations, store locator integration, live chat support, and educational content.

Built a platform to handle complex product relationships and customer journeys: custom product templates, flexible configuration options, inventory management, multi-location fulfillment, shipping calculations, financing integration, a review system, and mobile optimization.

Connected online and in-store shopping: store inventory visibility, appointment scheduling, expert consultation booking, in-store pickup options, delivery coordination, product trial programs, warranty management, and customer service integration.

Product pages and navigation built for high-ticket items, with filtering, comparison tools, financing, and reviews, linked to the stores through inventory visibility, in-store pickup, consultation booking, and a store locator.