Paid social, search and email as one funnel

Spirit Jersey, the iconic brand behind the oversized, comfortable jerseys beloved by Disney fans and college students alike, had built massive brand awareness but wasn't translating it into proportional DTC revenue. Their marketing efforts were siloed, with email, paid search, paid social, and organic all operating independently.

They needed a unified full-funnel approach that could capture awareness-stage shoppers and systematically convert them into loyal, repeat customers.

We rebuilt Spirit Jersey's entire marketing architecture around a unified funnel. Paid social drove top-of-funnel awareness with creative that showcased the lifestyle and community around Spirit Jersey. Paid search captured high-intent shoppers at the decision stage. Email and SMS nurtured everyone in between.

Strategic consultation aligned their marketing calendar with product drops, licensed collaborations, and seasonal moments - creating coordinated campaigns that hit every channel simultaneously with consistent messaging.

One funnel across channels: paid social for awareness, paid search for high-intent shoppers, and email and SMS in between.

A marketing calendar tied to product drops, licensed collaborations, and seasonal moments, and lifecycle programs aimed at turning first-time buyers into repeat customers.