Spirit Jersey
Elevating an Iconic Brand Through Digital Innovation
Since 1979, Spirit Jersey has defined laid-back California style with their signature oversized pullovers. As the brand evolved from a local favorite to a nationally recognized lifestyle brand, they needed a digital presence that could capture their heritage while supporting ambitious growth plans.
THE CHALLENGE
Spirit Jersey required a complete digital transformation to match their physical retail expansion. The brand needed to maintain their authentic California vibe while building sophisticated e-commerce capabilities. The platform had to handle complex licensing partnerships, seasonal collections, and a growing custom design program, all while delivering a shopping experience that reflected the brand's casual-cool aesthetic.
BRAND EXPERIENCE
Created a digital presence that captures Spirit Jersey's iconic California lifestyle:
- Lifestyle photography integration
- Brand storytelling
- Collection showcases
- Destination-inspired designs
- Collaboration highlights
- Heritage content
- Community features
- Social media integration
PRODUCT CUSTOMIZATION
Developed sophisticated systems to handle Spirit Jersey's complex product offerings:
- Custom design tools
- Destination collections
- Team shop functionality
- Group ordering
- Bulk customization
- Design preview
- Color selection
- Size charts
PARTNERSHIP INTEGRATION
Built flexible systems to support Spirit Jersey's extensive licensing and partnership programs:
- Licensed collection management
- Partner portal access
- Destination-specific shops
- Team store creation
- Wholesale ordering
- Retail integration
- Inventory allocation
- Order fulfillment
