Great Star Tools

Name: DYODE.
Address: 1108 West Commonwealth Avenue, Fullerton, CA, 92833, US
Telephone: (213) 513-2023

Unifying Two Powerhouse Brands Under One Lightning-Fast Storefront

About the Client

Great Star Tools owns a portfolio of iconic tooling brands, including Arrow Fastener and Prime-Line, serving both DIY consumers and professional trades across North America.

The Challenge

Two separate brand sites created disjointed experiences and duplicate operational overhead.
Shopping across brands meant two carts, two checkouts, and two shipping charges. Basically, a conversion killer.
Both brands were only selling B2B and missing opportunities to sell Direct to Consumer
Legacy tech stacks couldn't support the speed, content agility, or B2B features Prime-Line or Arrow Fastener's growth plans demanded.

DYODE's Approach

Discovery & Roadmapping – Consulted on platform selection and settled on BigCommerce for its headless framework and strong B2B functionality.
Headless Architecture on BigCommerce – Catalyst + Next.js for sub-second page loads and future-proof flexibility.
Multi-Storefront Strategy – One BigCommerce backend powering two branded fronts under a single domain
Unified Cart & Checkout – Consolidated payments, taxes, and shipping in a single flow, slashing friction.
Drag-and-Drop Makeswift CMS – Empowered Great Star Tools' internal teams to own content updates with no dev tickets required.
B2B Suite Enablement – Tiered pricing, quick ordering, and purchase-order payment terms out-of-the-box.
DTC Shopping Made Easy – Create an experience that is not only equipped with B2B functionality, but includes a seamless shopping experience for DTC customers.

Key Integrations

Rithum – ERP integration and product feeds
Salesforce Marketing Cloud – Triggered email & SMS flows
Searchspring Search – Blazing-fast, facet-rich product discovery
Avalara – Automated tax calculation across all U.S. states

Services Provided

Discovery & Strategy
UX/UI Design
Headless Development (Next.js + BigCommerce)
Systems Integration & Data Migration
QA & Performance Optimization
Post-Launch CRO & Analytics

Next Level Support

Ongoing Optimization – Post-launch support for site maintenance and continual feature updates
Digital Marketing – Post-launch management of Google Ads, Meta Ads, and email marketing with Klaviyo

Tech Stack