Huppy
Custom Subscription Platform for Sustainable Oral Care
Huppy's innovative toothpaste tablets eliminate plastic waste while delivering superior cleaning power. The brand needed a subscription platform that could match their revolutionary product with an equally forward-thinking digital experience. Our solution focused on making sustainable choices simple and convenient through sophisticated subscription management.
THE CHALLENGE
Transforming daily oral care routines requires more than just a great product–it demands a seamless transition experience. Huppy faced the unique challenge of educating consumers about a new product format while establishing long-term subscription relationships. The platform needed to build trust, demonstrate value, and make sustainable choices effortless through intuitive subscription management.
DEVELOPMENT SCOPE
Created a sophisticated yet simple subscription platform that could handle complex product variations while maintaining an intuitive mobile experience:
- Mobile-first design principles
- ReCharge integration
- Custom checkout flow
- Dynamic product bundling
- Flexible delivery options
- Sustainable packaging tracking
- Impact calculations
- Education integration
- SMS notifications
- Account management
SUBSCRIPTION SYSTEM
Built robust subscription management tools that give customers complete control while encouraging long-term engagement:
- Customizable delivery intervals
- Multiple product variants
- Bundle customization
- Easy plan modifications
- Account dashboard
- Usage tracking
- Refill reminders
- Impact metrics
- Reward programs
- Referral systems
USER EXPERIENCE
Focused on removing friction from both initial purchase and ongoing subscription management through mobile-optimized interactions:
- One-tap purchasing
- Simple subscription setup
- Intuitive plan management
- Clear pricing tiers
- Flexible scheduling
- Progress tracking
- Educational content
- Impact visualization
- Community features
- Support integration
