Relax The Back
Optimizing Digital Experience for Specialty Retail Leader
For over 35 years, Relax The Back has been a trusted destination for back pain relief and wellness products. With 100+ stores nationwide, the brand needed a digital platform that could bridge the gap between their expert in-store service and online convenience.
THE CHALLENGE
As a specialty retailer with a complex product range spanning massage chairs, adjustable beds, ergonomic furniture, and wellness accessories, Relax The Back faced unique challenges in translating their consultative in-store experience to e-commerce. Customers needed detailed product information, comparison tools, and expert guidance to make confident purchasing decisions on high-ticket items.
USER EXPERIENCE ENHANCEMENT
We developed sophisticated product presentation and navigation systems that help customers find the right solutions for their specific needs:
- Advanced product filtering
- Category optimization
- Product comparison tools
- Detailed specifications
- Expert recommendations
- Store locator integration
- Live chat support
- Educational content
TECHNICAL IMPLEMENTATION
Built a robust platform to handle complex product relationships and customer journeys:
- Custom product templates
- Flexible configuration options
- Inventory management
- Multi-location fulfillment
- Shipping calculations
- Financing integration
- Review system
- Mobile optimization
OMNICHANNEL INTEGRATION
Created seamless connections between online and in-store experiences:
- Store inventory visibility
- Appointment scheduling
- Expert consultation booking
- In-store pickup options
- Delivery coordination
- Product trial programs
- Warranty management
- Customer service integration
