Ridge Wallet

Scaling a Viral Product Through Strategic Digital Marketing

THE CHALLENGE

Ridge Wallet transformed the everyday carry market with their minimalist, RFID-blocking wallets. Having achieved viral success through innovative marketing, they needed a strategic partner to scale their digital presence while maintaining brand authenticity and maximizing return on ad spend across multiple channels.

OUR APPROACH

We developed a comprehensive digital marketing strategy that leveraged Ridge's unique brand position and product innovation. Our data-driven approach focused on maximizing efficiency across paid channels while building long-term customer relationships:

• Multi-channel paid media strategy
• Performance optimization across Google Ads
• Meta advertising campaigns
• Email marketing automation
• SMS engagement programs
• Conversion rate optimization
• Customer retention strategies
• Analytics and attribution

PAID MEDIA EXCELLENCE

Executed sophisticated paid advertising campaigns that drove qualified traffic and maximized revenue:

• Strategic audience segmentation
• Dynamic product advertising
• Retargeting optimization
• Creative testing frameworks
• Bid strategy optimization
• Performance tracking
• Budget allocation
• Seasonal campaign planning

RETENTION MARKETING

Built comprehensive email and SMS programs that nurtured customer relationships and drove repeat purchases:

• Welcome series optimization
• Abandoned cart recovery
• Post-purchase engagement
• Win-back campaigns
• VIP customer programs
• Product launch sequences
• Seasonal promotions
• Referral incentives