SIO BEAUTY

Launching a New Shopify Theme at Speed for Black Friday & Cyber Monday

The Brand

SIO Beauty is a skincare brand known for its innovative, science-backed approach to wrinkle prevention and overnight skin recovery. As the brand evolved, SIO Beauty underwent a full rebrand, refreshing its visual identity, messaging, and overall customer experience to better reflect its premium positioning and growing audience.

A rebrand of this scale meant starting fresh on the ecommerce side as well. SIO Beauty made the strategic decision to start with a fresh Shopify theme, knowing the new experience needed to be modern, conversion-focused, and ready to perform during the most critical sales period of the year.

The Challenge

Timing was the biggest challenge. With Black Friday and Cyber Monday fast approaching, SIO Beauty needed to complete and launch an entirely new Shopify theme on an extremely compressed timeline. The site had to:

Support a brand-new visual identity
Maintain and improve conversion performance
Be thoroughly QA’d across devices and browsers
Preserve SEO equity during the theme transition
Launch with confidence before peak holiday traffic arrived

There was no margin for error; any delays or technical issues during BFCM could directly impact revenue.

The Solution

DYODE partnered with SIO Beauty as a development and UX-focused extension of their team to help bring the new Shopify theme across the finish line. Working within a rapid development sprint, DYODE provided hands-on support across strategy, execution, and quality assurance.

DYODE’s scope included a comprehensive usability audit of key templates - homepage, landing pages, collection pages, product detail pages, and cart - to identify opportunities for improved user experience and conversion optimization. From there, the team executed high-impact development updates, theme configuration, and UX enhancements aligned with the new brand direction.

To ensure a smooth launch, DYODE also conducted extensive QA testing across major browsers and device types, alongside SEO checks to confirm links, redirects, and parity between the new theme and the existing site. Tight project management and close collaboration with SIO Beauty allowed the team to move quickly without sacrificing quality.

The Results

Thanks to a focused sprint approach and close partnership, SIO Beauty successfully launched their newly rebranded Shopify theme in time for Black Friday and Cyber Monday. The site went live with:

A refreshed, cohesive brand experience
A stable, thoroughly tested Shopify theme ready for high traffic
Improved usability across key shopping flows
Confidence heading into the brand’s most important sales window

By combining speed, precision, and ecommerce expertise, DYODE helped SIO Beauty turn a high-pressure rebrand into a successful, on-time launch, setting the foundation for continued growth beyond the holiday season.