Slumberland
Digital Transformation for Midwest Furniture Retail Leader
With over 120 stores across 12 states, Slumberland Furniture has been a trusted name in home furnishings for decades. The brand needed a digital platform that could match the expertise and service customers experience in their showrooms while expanding their reach in the competitive online furniture market.
THE CHALLENGE
As a regional furniture powerhouse, Slumberland faced the complex task of bringing their extensive product catalog and personalized service online. The platform needed to handle everything from mattresses and bedroom sets to living room furniture and home decor, while maintaining the consultative approach that defines the in-store experience. The solution required sophisticated product presentation, inventory management across multiple locations, and seamless integration with their existing retail operations.
PRODUCT SHOWCASE
Developed comprehensive product presentation systems that bring the showroom experience online:
- High-quality product imagery
- 360-degree product views
- Room visualization tools
- Detailed specifications
- Size and dimension guides
- Material information
- Care instructions
- Warranty details
STORE INTEGRATION
Created seamless connections between online shopping and physical locations:
- Store locator functionality
- Inventory availability by location
- In-store pickup options
- Delivery scheduling
- Showroom appointment booking
- Sales associate connection
- Financing options
- Extended warranty programs
CUSTOMER EXPERIENCE
Built intuitive shopping flows that guide customers through large furniture purchases:
- Category navigation
- Advanced filtering
- Room-based shopping
- Style quizzes
- Comparison tools
- Buying guides
- Customer reviews
- Expert recommendations
