Stikwood
Digital Commerce for Revolutionary Wall Design Product
Stikwood revolutionized interior design with their peel-and-stick real wood wall planks. As seen on Shark Tank and featured in countless home renovation projects, the brand needed an e-commerce platform that could educate customers, showcase inspiration, and simplify the complex process of planning and purchasing wall treatments.
THE CHALLENGE
Selling wall covering online presents unique challenges: customers need to calculate quantities, visualize products in their space, and understand installation requirements. Stikwood required a platform that could guide customers through the entire journey from inspiration to installation, while handling complex product configurations, sample programs, and both DIY and professional customer segments.
INSPIRATION & EDUCATION
Created comprehensive content systems that inspire and inform customers:
- Project galleries
- Before/after showcases
- Installation guides
- Video tutorials
- Style inspiration
- Design ideas by room
- Customer projects
- Professional installations
PRODUCT PLANNING TOOLS
Developed sophisticated calculators and tools to simplify the buying process:
- Coverage calculator
- Quantity estimator
- Sample ordering
- Color comparison
- Finish selection
- Pattern visualization
- Installation estimator
- Bulk pricing
CUSTOMER SEGMENTS
Built flexible systems to serve both DIY homeowners and professional contractors:
- Homeowner resources
- Professional portal
- Trade discounts
- Bulk ordering
- Project quotes
- Dealer locator
- Sample programs
- Support resources
