TB12
Digital Platform for Performance Lifestyle Brand
Founded by Tom Brady, TB12 represents a revolutionary approach to sustained peak performance. The brand's methodology, proven through Brady's legendary NFL career, needed a digital platform that could translate complex wellness principles into accessible products and programs while serving everyone from professional athletes to wellness enthusiasts.
THE CHALLENGE
TB12's holistic approach to performance encompasses nutrition, recovery, training, and mindset. The platform needed to educate customers on the TB12 Method while selling supplements, equipment, apparel, and training programs. The solution had to serve diverse customer segments, from elite athletes seeking performance optimization to everyday people pursuing sustainable wellness, all while maintaining the credibility and scientific rigor that defines the brand.
METHOD EDUCATION
Created comprehensive content systems that explain and promote the TB12 Method:
- Principle explanations
- Pliability science
- Nutrition philosophy
- Training methodology
- Recovery protocols
- Expert content
- Success stories
- Research backing
PRODUCT ECOSYSTEM
Developed systems to showcase and sell TB12's comprehensive performance products:
- Plant-based nutrition
- Recovery tools
- Training equipment
- Performance apparel
- Supplement protocols
- Program bundles
- Subscription options
- Professional products
CUSTOMER JOURNEYS
Built personalized experiences for TB12's diverse customer base:
- Athlete programs
- Wellness seekers
- Age-based guidance
- Goal-oriented paths
- Assessment tools
- Personalized recommendations
- Progress tracking
- Community features
