That's It
Clean Snacking Through Transparent Digital Commerce
That's it. proves that healthy snacking doesn't require compromise. With products containing just fruit—literally, that's it—the brand has carved out a unique position in the crowded better-for-you snacking category. Their digital platform needed to reflect this radical simplicity while building a direct relationship with health-conscious consumers increasingly seeking transparency in their food choices.
THE CHALLENGE
In a market flooded with products claiming to be healthy, That's it. needed to cut through the noise with their uncompromising approach to clean eating. The platform had to educate consumers about why simplicity matters, showcase the versatility of their fruit-based products, and build subscription programs that turn occasional purchasers into loyal advocates. The solution needed to handle both individual consumers and institutional buyers like schools and corporate wellness programs.
TRANSPARENCY FIRST
Created content systems that showcase That's it.'s radical ingredient transparency:
- Ingredient breakdowns
- Sourcing stories
- Nutritional education
- Production process
- Quality standards
- Certification highlights
- Comparison tools
- Myth-busting content
SUBSCRIPTION OPTIMIZATION
Developed flexible subscription systems for regular healthy snacking:
- Custom variety packs
- Delivery scheduling
- Flavor preferences
- Quantity flexibility
- Family bundles
- Trial programs
- Pause and resume
- Loyalty rewards
MULTI-CHANNEL STRATEGY
Built systems to serve diverse customer segments and use cases:
- Individual consumers
- Bulk ordering
- School programs
- Corporate wellness
- Gift programs
- Sample packs
- Wholesale inquiry
- Partner integration
