The Bruery
Craft Beer Commerce with Society Membership Excellence
The Bruery has built a cult following through experimental brewing and barrel-aging expertise. Their renowned society membership programs create dedicated communities of craft beer enthusiasts eagerly awaiting limited releases. The digital platform needed to serve both walk-in customers at their tasting rooms and society members nationwide, while managing complex allocation systems and navigating the intricate regulations governing alcohol e-commerce.
THE CHALLENGE
Craft beer e-commerce faces unique challenges: society memberships with allocation privileges, limited release management, state-by-state shipping regulations, age verification, and the need to create urgency around small-batch offerings. The Bruery required a platform sophisticated enough to handle multiple society tiers, member benefits, and exclusive access windows, while maintaining the approachable craft beer culture that defines the brand.
SOCIETY MEMBERSHIP
Developed comprehensive systems for The Bruery's tiered membership programs:
- Multiple society tiers
- Member exclusives
- Allocation management
- Early access windows
- Member benefits
- Renewal management
- Gift memberships
- Member portal
LIMITED RELEASE STRATEGY
Created systems to manage excitement and scarcity around small-batch offerings:
- Release calendars
- Inventory allocation
- Waitlist management
- Tier-based access
- Purchase limits
- Bottle counts
- Release notifications
- Secondary market prevention
COMPLIANCE & EXPERIENCE
Built robust systems for alcohol commerce while maintaining craft beer culture:
- Age verification
- State shipping compliance
- License management
- Tasting room pickup
- Beer education
- Tasting notes
- Food pairings
- Brewing stories