Tori Richard
Luxury Resort Wear Meeting Modern Digital Commerce
Since 1956, Tori Richard has defined sophisticated resort wear with their distinctive prints and superior craftsmanship. As a heritage brand with deep roots in Hawaiian culture and a loyal following across upscale resort destinations, they needed a digital presence that could honor their legacy while attracting new customers discovering luxury resort wear online.
THE CHALLENGE
Tori Richard's strength lies in fabric quality, exclusive prints, and the in-store experience of feeling premium materials. Translating this tactile luxury to e-commerce required exceptional product presentation and storytelling. The platform needed to serve both longtime customers familiar with Tori Richard's seasonal collections and new customers discovering the brand, while maintaining relationships with resort boutiques and department stores carrying the line.
HERITAGE & CRAFTSMANSHIP
Created content systems that showcase Tori Richard's legacy and quality:
- Brand history
- Print origins
- Fabric stories
- Craftsmanship details
- Quality standards
- Hawaiian inspiration
- Seasonal themes
- Designer insights
LUXURY PRESENTATION
Developed sophisticated product experiences that communicate quality:
- High-resolution imagery
- Fabric close-ups
- Print details
- Styling suggestions
- Fit guides
- Size recommendations
- Care instructions
- Lifestyle photography
RETAIL RELATIONSHIPS
Built systems that complement rather than compete with retail partners:
- Store locator
- Exclusive online items
- Full collection access
- Seasonal previews
- Resort destination guides
- Wholesale portal
- Partner support
- Boutique highlights
