GDF Studio

Digital Transformation for Noble House Brand

As a key supplier to Wayfair and subsidiary of Noble House, GDF Furniture required a sophisticated direct-to-consumer platform that could showcase their extensive furniture collection while maintaining their wholesale excellence.

THE CHALLENGE

While successful in the wholesale space, GDF Furniture faced the complex task of building a direct-to-consumer presence that could match the sophistication of major furniture retailers while preserving their wholesale partnerships and brand integrity.

USER RESEARCH

To ensure the new platform would meet consumer expectations, we implemented a comprehensive research strategy that went beyond basic analytics to understand how customers shop for furniture online.

• Focus group studies
• User journey mapping
• Prototype testing
• Customer interviews
• Competitive analysis

DEVELOPMENT SCOPE

The technical implementation focused on creating a robust, scalable platform that could handle complex furniture specifications and multiple purchase paths while maintaining high performance.

• Advanced navigation
• SearchSpring integration
• Rich product content
• Custom filtering
• Mobile optimization

PRODUCT EXPERIENCE

Furniture purchases require detailed information and visual aids for customer confidence. We developed a comprehensive product presentation system that brings the showroom experience online.

• A+ content templates
• Rich media galleries
• Product comparisons
• Detailed specifications
• Buying guides