That's It

A plant-based snack brand scaling its eCommerce presence with DYODE to optimize Shopify checkout, subscription flow, and post-purchase experience.

The Challenge

• Outdated Shopify checkout that needed upgrades
• Legacy Recharge subscription integration that required a cleaner, more efficient implementation to streamline recurring orders.
• Post-purchase pages (Thank You and Order Status) that lacked modern analytics, tracking, and customer engagement integrations.

The brand partnered with DYODE to modernize and streamline these key areas without disrupting the customer experience.

The Solution

Shopify Checkout Upgrade

DYODE performed a Shopify Checkout upgrade, ensuring proper configuration, publishing, and testing. This included QA testing and project management for a smooth rollout.

Recharge Subscription Upgrade

DYODE modernized That’s It’s subscription experience by:

• Removing legacy Recharge theme files and code.
• Implementing the updated Recharge PDP app block to load seamlessly.
• Ensuring selling plans were applied correctly to the cart.
• Maintaining existing custom styling for a consistent brand experience

Thank You & Order Status Page Upgrade

To improve post-purchase engagement and tracking, DYODE:

• Changed customer account domains and managed DNS updates.
• Implemented tracking and analytics events including Google Tag Manager, Google Ads Conversion, and FW Analytics Purchase events.
• Integrated app pixels such as Yotpo for reviews and Lucky Orange for heatmaps and replay.
• Enhanced page customizations for better customer engagement.

The Results

• Improved subscription experience: Customers can now subscribe and manage orders seamlessly, reducing cart abandonment for recurring purchases.
• Enhanced analytics & tracking: Post-purchase analytics improved, enabling That’s It to better understand customer behavior.
• Streamlined checkout: Both retail and wholesale checkouts are now optimized for performance and conversions.
• Future scalability: With legacy code removed and modern integrations implemented, That’s It is positioned for smoother future development and marketing initiatives.

Tech Stack

• Shopify Plus
• Recharge
• Google Tag Manager &
• Yotpo
• Lucky Orange

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See the site here: https://www.thatsitfruit.com/