The Challenge
Jessica Simpson Collection, one of the most successful celebrity fashion brands with over $1 billion in annual retail sales, needed a digital flagship that could represent the breadth and quality of their extensive product line - spanning footwear, apparel, handbags, jewelry, and accessories.
The complexity was staggering: thousands of SKUs across multiple categories, seasonal collections with hundreds of colorways, and the need for a sophisticated wishlist system that could drive re-engagement across the long consideration cycles typical of fashion retail.
The Results
The wishlist system became a revenue engine, driving significant digital revenue through re-engagement notifications and personalized recommendations. Return visitor rates increased meaningfully, and engagement metrics improved significantly across the board.
The product management system streamlined operations for a brand managing thousands of SKUs across seasonal collections, significantly reducing time-to-market for new products.
Product & Color Management
We built a custom product management system that handled the brand's complex color and variant structure - where a single shoe style might come in 15+ colors with each color having its own lifestyle photography, swatch imagery, and seasonal availability.
The advanced wishlist system went beyond simple favorites: customers could create themed wishlists, share them socially, get back-in-stock and price-drop notifications, and receive personalized recommendations based on their wishlist contents.
Screenshots
Behind The Work
The partners in the stack and the capabilities behind this engagement.
Partners
Services
Ongoing Maintenance
Retained development, support, and continuous improvement on a monthly-hours model.
Site Builds
Replatforming, theme builds, performance optimization.
CRO & UX
Conversion testing, UX research, redesigns that move metrics.
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