The Challenge
AG Jeans, the premium Los Angeles denim brand, needed to bridge their physical retail excellence with a digital experience that matched the craftsmanship of their products. Their existing eCommerce platform was outdated, disconnected from in-store inventory, and failing to convert the brand's loyal customer base online.
The brand was leaving significant revenue on the table - customers who discovered products in-store couldn't seamlessly continue their journey online, and vice versa.
The Results
Within six months of launch, AG Jeans saw record digital revenue with a significant year-over-year increase. The unified omnichannel approach drove a notable lift in conversion rate, while the optimized mobile experience significantly grew mobile revenue.
The BOPIS program became one of the most popular fulfillment options, becoming a popular fulfillment option within the first quarter - bringing online customers into stores and driving additional in-store purchases.
The Approach
We rebuilt AG's digital storefront on Shopify Plus with a focus on omnichannel unification. Every touchpoint - from product discovery to purchase to post-sale - was designed to feel like one seamless experience regardless of channel.
Our CRO team conducted extensive user research and A/B testing to optimize the product detail pages, checkout flow, and mobile experience that drives a majority of AG's traffic.
Omnichannel Integration
We implemented real-time inventory sync across all AG retail locations and their online store, enabling buy-online-pickup-in-store (BOPIS) and ship-from-store capabilities. This unlocked previously unavailable inventory for online customers and reduced shipping costs significantly.
Custom store locator integration with real-time stock visibility gave customers confidence in product availability before making the trip.
Screenshots
Behind The Work
The partners in the stack and the capabilities behind this engagement.
Partners
Services
Ongoing Maintenance
Retained development, support, and continuous improvement on a monthly-hours model.
Site Builds
Replatforming, theme builds, performance optimization.
CRO & UX
Conversion testing, UX research, redesigns that move metrics.
Email & SMS
Lifecycle, automations, and retention programs that print money.
Strategy Audits
Forensic audits across site, marketing, and operations.
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