Development Consultation Email/SMS Merch Consumer Goods

Bandai Namco

Managing Complex Gaming Commerce at Global Scale

INPUT · THE CHALLENGE

The Challenge

Bandai Namco Entertainment America needed a unified commerce platform that could handle the unique complexities of gaming merchandise - from digital game codes with regional licensing restrictions to limited-edition collectibles with pre-order management and franchise-specific storefronts for properties like Elden Ring, Dragon Ball, and PAC-MAN.

Their existing infrastructure was fragmented across multiple systems, making inventory management, digital rights fulfillment, and global compliance a constant operational burden.

STATUS · DIAGNOSING

OUTPUT · THE RESULTS

The Results

The unified platform eliminated redundant systems and dramatically reduced operational overhead. Game launch events that previously required weeks of manual preparation were automated down to hours.

Email and SMS programs drove significant growth in retention revenue, while the multi-storefront architecture scaled to handle Elden Ring launch traffic - one of the biggest gaming events in recent history - without incident.

STATUS · DELIVERED

Platform: BigCommerce Migration

We migrated Bandai Namco's fragmented storefronts onto BigCommerce, leveraging the platform's enterprise APIs, flexible catalog structure, and multi-storefront capabilities to consolidate physical merchandise and digital product fulfillment under one roof.

BigCommerce's headless-friendly architecture let us deliver franchise-specific brand experiences for Elden Ring, Dragon Ball, and PAC-MAN on a shared backend, without the customization tax of legacy enterprise platforms.

Unified Commerce Architecture

We architected a multi-storefront solution on BigCommerce that unified physical merchandise and digital product fulfillment under one roof. Custom apps handled regional licensing, age verification, and digital code delivery while maintaining a seamless customer experience.

Franchise-specific storefronts shared a common backend but presented unique branded experiences for each game property, complete with themed product pages and launch-event functionality.

Lifecycle Marketing & Email/SMS

We built comprehensive email and SMS programs segmented by franchise affinity, purchase history, and engagement level. Game launch campaigns were orchestrated weeks in advance with teaser sequences, exclusive pre-order windows, and post-purchase content drops.

Automated flows for abandoned carts, wishlist price drops, and restock notifications drove significant incremental revenue, with email becoming the highest-ROI channel.