The LTV Engine: Klaviyo Audit
$25-100M DTC brands whose first-purchase economics work but whose retention doesn't - flat repeat rate, declining LTV, or a lifecycle program that's underbuilt.
What's Included
- Klaviyo audit covering newsletter, flows, segmentation, subject lines, deliverability, open rates, and click-through rates
- subscription program review (one platform)
- post-purchase journey mapping
- written retention roadmap with prioritized initiatives
The Details
What you’re buying
A Klaviyo and subscription audit with a written retention roadmap. We diagnose where revenue is leaking across email, SMS, post-purchase, and subscription, and prioritize fixes by impact.
The problem
Your first-purchase economics may work, but your retention probably doesn't. Most DTC brands acquire well and then leak the LTV that should be funding the next campaign.
Our approach
The LTV Engine is a strategic audit that diagnoses your retention infrastructure and produces a roadmap to lift LTV. We audit your Klaviyo (newsletter, flows, segmentation, subject lines, deliverability, open rates, and click-through rates), review your subscription program, and map your post-purchase journey.
What you walk away with
You walk away with a prioritized retention roadmap and a clear list of what's leaking revenue and how to plug it - the path from 1.4x to 2.1x LTV, with sized initiatives and sequenced execution.
How we deliver
Cohort analysis is limited to data accessible in Shopify and your current ESP - no custom data warehousing. ESP access required within 3 business days. One revision round on the roadmap.
Deliverables
What lands in your inbox
Why brands stay with DYODE
Full Transparency
Direct access. No hidden costs or jargon.
Extension of Your Team
We join your Slack, calls, and roadmap.
One In-House Team
No subcontractors. Working together since 2016.
Compounding Growth
Strategies that keep returning value.
Frequently Asked Questions
Will you build the flows?
Not in this engagement - the LTV Engine is a strategic audit and roadmap. Build-outs happen in a follow-on lifecycle retainer ($6-12K/month) or as a focused channel build-out.
What's out of scope?
Email/SMS template design, flow build-outs, subscription platform migrations, loyalty program implementation, custom segmentation builds, and custom data warehousing or attribution modeling.
What if our data is broken?
Clients with broken data receive a 'data hygiene precondition' recommendation as a separate engagement before the LTV roadmap can be sized accurately.
What's the upsell path?
Lifecycle build retainer ($6-12K/month), subscription strategy implementation, loyalty program build, or specific channel build-outs.
Ready to get started?
Add this package to your cart or reach out to discuss how we can tailor this engagement to your needs.