Data & Analytics

Data you can actually trust

We implement, fix, and connect your analytics stack, so you know what's working and where to invest next.

200+

Analytics audits completed

100%

GA4 migration success rate

3x

Avg. reporting accuracy lift

Custom

BI dashboards built

What You Get

Unified Data Layer

Data from every channel - platform, ads, email, CRM, financials - stitched into one source of truth

GA4 Implementation

GA4 done right: event taxonomy, eCommerce tracking, custom dimensions, and server-side tagging

GA4 Audits & Fixes

Fix broken tracking, missing events, or misconfigured goals in existing GA4 setups

Attribution Modeling

Multi-touch attribution so you know exactly which channels and campaigns drive revenue

BI Dashboards

Power BI, Looker, or fully custom dashboards giving leadership real-time visibility

Server-Side Tracking

Recapture data lost to ad blockers and iOS restrictions with server-side implementations

Is This the Right Fit?

Good Fit If…

  • You don't trust your current analytics data or attribution
  • You're making budget decisions based on incomplete or conflicting reports
  • You need to migrate to GA4 or fix a broken implementation
  • Your leadership team wants real-time dashboards they can actually use

Not the Right Fit If…

  • You're pre-revenue and don't have meaningful traffic to measure
  • You need someone to run your ad campaigns, not measure them
  • You're looking for a one-time pixel install, not a data strategy

Ready to get started?

Book a free strategy call and let's build your roadmap together.

Book a Strategy Call
PROCESS · SEQUENCE

Our Process

01

Analytics Audit

We audit your current analytics setup - GA4, ad pixels, attribution, data layer - to identify gaps and broken tracking.

02

Data Architecture

We design a unified data architecture connecting your platform, marketing channels, CRM, and financials.

03

Implementation

Our team implements or fixes GA4, sets up server-side tracking, configures attribution models, and builds dashboards.

04

Validation & QA

Rigorous testing of every tracking point, data flow, and dashboard to ensure accuracy before going live.

05

Ongoing Analysis

Regular reporting, insights, and optimization recommendations - we don't just build dashboards, we help you act on them.

Tori Richard: Data & Analytics
CLIENT · TORI RICHARD
Featured Package

The AI Reporting & BI Buildout

Forecasts get built once a year. Marketing calendars get rebuilt every quarter. Actuals show up daily - and almost no one has a single view that ties all three together without an analyst stitching it in Excel each morning.

$12,995 4-6 weeks · Daily forecast vs. actuals

What's Inside

  • Discovery on KPIs, forecast model, and marketing calendar
  • data ingestion from Shopify, GA4, ESP, and forecast spreadsheet
  • daily pulse dashboard with pacing vs. forecast
  • marketing calendar overlay (campaigns, sends, promos)

Ideal for: Operators and finance leaders running a 2026 forecast against a marketing calendar who need a daily, visual read on pacing without rebuilding it in spreadsheets every morning.

Have questions about this service?

We'd love to hear about your project. No commitment required.

Let's Talk

Also Consider

Fixed-scope, high-impact engagements you can start today - no retainer required.

Leadership alignment

The Game Plan: Ecommerce Strategy Roadmap

Your 90-day roadmap

$10,000

A 30-day ecommerce strategy engagement covering business operations, marketing, usability, site speed, and accessibility, capped with a prioritized roadmap and an executive presentation.