Paid Social Advertising

Paid social that pays back

Targeted, creative-led campaigns on Meta, TikTok, and Pinterest, optimized in real time for measurable returns.

Meta

Campaign management

Creative

Testing engine

CAPI

Server-side tracking

Blended

Revenue reporting

What You Get

Meta Ads Management

Full-funnel campaign management across Facebook and Instagram, from prospecting and retargeting to dynamic product ads that drive purchases.

Creative Strategy & Testing

We develop and test ad creative systematically - from static images and carousels to video and UGC - to find what resonates.

Audience Development

Build and refine custom audiences, lookalikes, and interest-based targeting to reach the right people at every stage of the funnel.

Is This the Right Fit?

Good Fit If…

  • You're running paid social but struggling with rising CPAs or creative fatigue
  • You have product-market fit and need to scale acquisition profitably
  • You want systematic creative testing, not one-off campaigns
  • You need full-funnel coordination across prospecting, retargeting, and retention

Not the Right Fit If…

  • You're pre-product-market-fit and still validating your offer
  • You need organic social media management, not paid advertising
  • Your budget is under $5K/month. You may need to scale spend before this service drives ROI

Ready to get started?

Book a free strategy call and let's build your roadmap together.

Book a Strategy Call
PROCESS · SEQUENCE

Our Process

01

Account Audit & Setup

Review your current social ad accounts, pixel setup, and attribution model. Restructure campaigns for optimal performance.

02

Audience & Creative Strategy

Define target audiences by funnel stage and develop a creative testing framework with clear hypotheses.

03

Campaign Launch

Launch structured campaigns with clear objectives at each funnel stage - awareness, consideration, and conversion.

04

Creative Testing Loop

Continuous cycle of creative development, testing, and iteration to find and scale winning ad variations.

05

Cross-Channel Coordination

Align social with search, email, and on-site to create a cohesive customer journey that maximizes every touchpoint.

Pair of Thieves: Paid Social Advertising
CLIENT · PAIR OF THIEVES

Have questions about this service?

We'd love to hear about your project. No commitment required.

Let's Talk

Related Packages

Fixed-scope, high-impact engagements you can start today - no retainer required.

Leadership alignment

The Game Plan: Ecommerce Strategy Roadmap

Your 90-day roadmap

$10,000

A 30-day ecommerce strategy engagement covering business operations, marketing, usability, site speed, and accessibility, capped with a prioritized roadmap and an executive presentation.

When CAC outruns LTV

The Acquisition and Retention Reset: Full Marketing Audit

Quantify the waste, reset CAC

$6,495

A digital marketing audit that identifies issues and opportunities across paid search, paid social, email, SMS, SEO, and GA4 reporting, including how each channel is set up and reported on.