The Game Plan: Ecommerce Strategy Roadmap
VPs and leadership teams at scaling DTC brands that need a documented path forward across operations, marketing, UX, speed, and accessibility.
What's Included
- Business operations audit
- marketing audit covering paid ads, email, and SMS
- website usability audit
- site speed audit
- ADA accessibility audit
- prioritized growth roadmap
- executive presentation
- delivered within 30 days
The Details
What you’re buying
A 30-day ecommerce strategy engagement covering business operations, marketing, usability, site speed, and accessibility, capped with a prioritized roadmap and an executive presentation.
The problem
Most eCommerce brands don't have a strategy problem - they have a prioritization problem. There are too many things to do, not enough budget, and no shared view of what matters most.
Our approach
The Game Plan is a 30-day strategy engagement built for leadership. We audit your business operations, marketing channels (paid, email, and SMS), website usability, site speed, and ADA accessibility - then synthesize findings into a prioritized roadmap.
What you walk away with
The deliverable is what leadership needs to align on what to fund next: a 90-day prioritized roadmap across operations, marketing, UX, speed, and accessibility, plus an executive presentation you can take to the board.
How we deliver
One revision round on the roadmap. One executive presentation included; additional stakeholder presentations are scoped separately. Data sources are capped at Shopify, GA4, current paid platforms, and current ESP - additional sources scoped separately.
Deliverables
What lands in your inbox
Why brands stay with DYODE
Full Transparency
Direct access. No hidden costs or jargon.
Extension of Your Team
We join your Slack, calls, and roadmap.
One In-House Team
No subcontractors. Working together since 2016.
Compounding Growth
Strategies that keep returning value.
Frequently Asked Questions
Is this just a deck, or do you help implement?
The Game Plan is a strategic deliverable. Implementation can be handled by your internal team, or scoped as a custom engagement (typically $25-75K depending on scope) or an ongoing strategic retainer.
What's out of scope?
Implementation work, primary customer research (surveys, moderated user testing), deep technical SEO or backend audits, net-new design or development, and remediation of issues identified in the audits.
Will you present to our leadership?
Yes - one executive presentation is included. Additional stakeholder presentations are scoped separately.
What access do you need?
Analytics, ad accounts, Shopify admin, and ESP access within 3 business days. Engagement timeline shifts if access isn't granted in the first week.
Ready to get started?
Add this package to your cart or reach out to discuss how we can tailor this engagement to your needs.