Get senior eCommerce leadership, fast.
Senior eCommerce leadership, on demand
Hands-on fractional VP of eCommerce: running ops, leading teams, and building the roadmap that drives growth.
Revenue managed
Brands led
Avg. action plan
Faster than hiring
What You Get
GTM Planning
Go-to-market strategies for product launches, market expansion, and seasonal campaigns - complete with timelines, channel plans, and success metrics.
Financial Forecasting
Revenue projections, P&L modeling, and scenario planning so you can make investment decisions with confidence and present to stakeholders.
Demand Planning
Data-driven demand forecasts that align inventory, marketing spend, and fulfillment capacity to avoid stockouts and overbuys.
KPI Frameworks
Custom KPI dashboards and scorecards tailored to your business - from CAC and LTV to channel-level ROAS and contribution margin.
Team Oversight & Development
Assess your team structure, identify skill gaps, lead hiring, and provide day-to-day management to build a high-performing eCommerce org.
Strategic Roadmapping
Prioritized 90-day and annual roadmaps that align technology, marketing, and operations around your revenue goals.
Is This the Right Fit?
Good Fit If…
- You need senior eCommerce leadership but can't wait 6 months to hire
- Your team is executing but lacks strategic direction and prioritization
- You're navigating a major transition: replatform, acquisition, or rapid growth
- You need someone who's operated at scale, not just advised from the side
Not the Right Fit If…
- You need a single-channel specialist, not a cross-functional leader
- You're looking for a permanent full-time hire from day one
- Your primary need is hands-on development or design execution
Ready to get started?
Book a free strategy call and let's build your roadmap together.
Our Process
Rapid Assessment
We audit your current state - technology, team, processes, and revenue drivers - in the first two weeks to identify quick wins and critical gaps.
90-Day Action Plan
We build a prioritized roadmap with immediate actions and strategic initiatives, creating momentum while setting the foundation for long-term success.
Embedded Leadership
Our leader embeds directly into your organization - attending standups, leading meetings, and making real-time decisions alongside your team.
Team & Process Building
We help hire, upskill, and restructure your team while implementing processes that will outlast our engagement.
Transition & Handoff
When you're ready, we ensure a smooth transition to your permanent leadership with documented processes and a clear roadmap forward.
Have questions about this service?
We'd love to hear about your project. No commitment required.
Related Package
Fixed-scope, high-impact engagements you can start today - no retainer required.
The Game Plan: Ecommerce Strategy Roadmap
Your 90-day roadmap
A 30-day ecommerce strategy engagement covering business operations, marketing, usability, site speed, and accessibility, capped with a prioritized roadmap and an executive presentation.