Paid Search Paid Social Email & SMS CRO Consumer Goods

Ridge Wallet

Scaling a Viral Product Through Strategic Digital Marketing

INPUT · THE CHALLENGE

The Challenge

Ridge Wallet transformed the everyday carry market with their minimalist, RFID-blocking wallets. Having achieved viral success through innovative marketing, they needed a strategic partner to scale their digital presence while maintaining brand authenticity and maximizing return on ad spend across multiple channels.

STATUS · DIAGNOSING

Our Approach

We developed a comprehensive digital marketing strategy that leveraged Ridge's unique brand position and product innovation. Our data-driven approach focused on maximizing efficiency across paid channels while building long-term customer relationships.

The program spans multi-channel paid media strategy, performance optimization across Google Ads, Meta advertising campaigns, email marketing automation, SMS engagement programs, conversion rate optimization, customer retention strategies, and analytics and attribution.

Paid Media Excellence

Executed sophisticated paid advertising campaigns that drove qualified traffic and maximized revenue: strategic audience segmentation, dynamic product advertising, retargeting optimization, creative testing frameworks, bid strategy optimization, performance tracking, budget allocation, and seasonal campaign planning.

Retention Marketing

Built comprehensive email and SMS programs that nurtured customer relationships and drove repeat purchases: welcome series optimization, abandoned cart recovery, post-purchase engagement, win-back campaigns, VIP customer programs, product launch sequences, seasonal promotions, and referral incentives.