The Acquisition and Retention Reset: Full Marketing Audit
eCommerce brands where CAC is outrunning LTV and leadership needs to know what's working, what's broken, and where to focus next.
What's Included
- Issues and opportunities identified across digital marketing channels, including account setup and reporting
- paid search and paid social audit
- email and SMS audit
- SEO audit
- GA4 and dashboard reporting review
- 60-day reset playbook
The Details
What you’re buying
A digital marketing audit that identifies issues and opportunities across paid search, paid social, email, SMS, SEO, and GA4 reporting, including how each channel is set up and reported on.
The problem
When CAC outruns LTV, the answer isn't more spend. It's a reset - but you need to know what's actually broken before you change anything.
Our approach
The Acquisition and Retention Reset is a marketing audit for eCommerce brands that need clarity. We audit your digital marketing channels - paid search and paid social, email and SMS, SEO, and GA4/dashboard reporting - including how each is set up and measured.
What you walk away with
The deliverable identifies the issues holding back performance and the opportunities your team or current agency should act on first. You get a 60-day playbook to reset CAC, restructured account blueprints, and projected efficiency gains.
How we deliver
The audit is read-only - no changes are made to accounts during the engagement. Client provides admin access within 3 business days. The playbook is delivered as a written doc, not implemented; one revision round is included.
Deliverables
What lands in your inbox
Why brands stay with DYODE
Full Transparency
Direct access. No hidden costs or jargon.
Extension of Your Team
We join your Slack, calls, and roadmap.
One In-House Team
No subcontractors. Working together since 2016.
Compounding Growth
Strategies that keep returning value.
Frequently Asked Questions
Will you implement the fixes?
Not in this engagement - the audit is read-only and the playbook is delivered as a written doc. Most clients move into a paid management retainer or a one-time account rebuild engagement after the audit.
What's out of scope?
Account restructure execution, creative production, ongoing ad management, and attribution platform implementation (Northbeam, Triple Whale, etc.). Klaviyo and TikTok deep audits are available as paid add-ons.
What access do you need?
Admin access to your ad accounts, GA4, ESP, and Shopify within 3 business days of kickoff. Timeline shifts if access isn't granted in the first week.
What's the upsell path?
Paid management retainer ($7-15K/month + ad spend), a one-time account rebuild ($8-12K), or attribution platform implementation.
Ready to get started?
Add this package to your cart or reach out to discuss how we can tailor this engagement to your needs.