Invisalign
Scaling Global Healthcare Commerce with Compliance
Visit SiteThe Challenge
Invisalign, the world leader in clear aligner therapy, needed to modernize their digital commerce experience while navigating the complex regulatory landscape of healthcare products. Their provider-facing B2B portal and consumer-facing channels were disconnected, creating friction in the patient-to-provider journey.
The platform needed to comply with healthcare regulations across multiple markets while delivering the premium, confidence-building experience that patients expect from a brand transforming their smile.
The Results
The modernized platform significantly increased provider portal efficiency while lifting patient conversion. The architecture scaled to support 12 markets with localized compliance requirements.
The unified patient-to-provider journey significantly reduced drop-off, with more patients successfully connecting with local providers and starting treatment.
Compliant Architecture
We built a compliant eCommerce architecture that separated regulated healthcare content from retail experiences while maintaining a unified brand feel. Custom provider directory integration connected patients with local Invisalign providers through a sophisticated matching algorithm.
B2B portal redesign streamlined ordering for dental practices, with custom pricing tiers, case management tools, and integration with Invisalign's clinical workflow systems.
Screenshots
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Services & Packages Behind The Work
The capabilities and productized engagements we used to deliver this outcome, available for your brand.
Related Services
Site Builds
Replatforming, theme builds, performance optimization.
CRO & UX
Conversion testing, UX research, redesigns that move metrics.