That's It
Optimizing Checkout, Subscriptions, and Post-Purchase for Plant-Based Snacks
Visit SiteThe Challenge
That's It, the plant-based snack brand known for its simple fruit bars, was growing rapidly through retail but struggling to build a meaningful DTC business. Their Shopify store had a clunky checkout, subscriptions were underperforming, and the post-purchase experience wasn't driving repeat purchases or referrals.
As a CPG brand competing for DTC attention, they needed a frictionless buying experience that could convert retail-aware customers into direct subscribers.
The Results
Subscription adoption increased significantly after the redesign. Checkout conversion improved meaningfully through streamlined flows and friction removal, while post-purchase programs drove significantly more revenue per customer.
Subscriber retention improved substantially, transforming That's It's DTC channel from a secondary revenue stream into a predictable, high-margin growth engine.
Checkout & Subscription Optimization
We overhauled the entire purchase flow - from product pages through checkout to post-purchase. Subscription options were redesigned to be front and center, with clear savings messaging, flexible frequency controls, and seamless subscription management.
Post-purchase flows were built to maximize LTV: personalized thank-you pages, referral incentives, cross-sell recommendations based on flavor preferences, and subscription upgrade nudges timed to purchase cadence.
Screenshots
Behind The Work
The partners in the stack and the capabilities behind this engagement.
Partners
Services
Ongoing Maintenance
Retained development, support, and continuous improvement on a monthly-hours model.
Site Builds
Replatforming, theme builds, performance optimization.
CRO & UX
Conversion testing, UX research, redesigns that move metrics.
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