That's It
Optimizing Checkout, Subscriptions, and Post-Purchase for Plant-Based Snacks
Visit SiteThe Challenge
That's It, the plant-based snack brand known for its simple fruit bars, was growing rapidly through retail but struggling to build a meaningful DTC business. Their Shopify store had a clunky checkout, subscriptions were underperforming, and the post-purchase experience wasn't driving repeat purchases or referrals.
As a CPG brand competing for DTC attention, they needed a frictionless buying experience that could convert retail-aware customers into direct subscribers.
The Results
Subscription adoption increased significantly after the redesign. Checkout conversion improved meaningfully through streamlined flows and friction removal, while post-purchase programs drove significantly more revenue per customer.
Subscriber retention improved substantially, transforming That's It's DTC channel from a secondary revenue stream into a predictable, high-margin growth engine.
Checkout & Subscription Optimization
We overhauled the entire purchase flow - from product pages through checkout to post-purchase. Subscription options were redesigned to be front and center, with clear savings messaging, flexible frequency controls, and seamless subscription management.
Post-purchase flows were built to maximize LTV: personalized thank-you pages, referral incentives, cross-sell recommendations based on flavor preferences, and subscription upgrade nudges timed to purchase cadence.
Screenshots
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Services & Packages Behind The Work
The capabilities and productized engagements we used to deliver this outcome, available for your brand.
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Site Builds
Replatforming, theme builds, performance optimization.
CRO & UX
Conversion testing, UX research, redesigns that move metrics.