The Challenge
Kindred Bravely, the maternity and nursing wear brand beloved by new moms, had built a loyal following but their website wasn't keeping up with their growth. Mobile traffic was over 80% but the mobile experience was clunky, product recommendations were generic, and the site struggled to help busy moms quickly find what they needed.
With customers in a time-sensitive life stage - pregnancy and postpartum - every extra click or confusing navigation meant a lost sale to a competitor who made it easier.
The Results
Mobile conversion lifted significantly as the simplified, life-stage-driven shopping experience removed friction for busy moms. AOV increased meaningfully through smart bundling and recommendations, while the recommendation engine achieved a strong click-through rate.
Repeat purchase rates improved significantly as the personalized experience kept customers coming back through each stage of their motherhood journey - from pregnancy through nursing and beyond.
Mobile-First Redesign
We rebuilt the entire Kindred Bravely experience with a mobile-first philosophy. Product discovery was reimagined around life stages (pregnancy trimester, nursing, postpartum recovery) with smart recommendation widgets that surfaced relevant products based on where each customer was in their journey.
Quick-shop capabilities, streamlined filtering, and one-tap reordering for consumable items like nursing pads made the experience as efficient as possible for time-strapped parents.
Screenshots
Behind The Work
The partners in the stack and the capabilities behind this engagement.
Partners
Services
Ongoing Maintenance
Retained development, support, and continuous improvement on a monthly-hours model.
Site Builds
Replatforming, theme builds, performance optimization.
CRO & UX
Conversion testing, UX research, redesigns that move metrics.
Need a faster, higher-converting store?
Let's talk about how we can drive similar outcomes for your brand.