Klaviyo email and Attentive SMS for every Rebecca Minkoff sale

Rebecca Minkoff sells handbags, shoes and ready-to-wear, and its calendar runs on sales, product drops and holiday pushes. Its Shopify store had just been rebuilt by another agency. What it needed next was a team to turn that calendar into emails and texts, on Klaviyo for email and Attentive for SMS.

The bar was the brand's own look: editorial photography, a black-and-white wordmark, gold for the holidays. Every send had to read like Rebecca Minkoff, at the pace of a promo calendar.

DYODE started with the account and the brand's global marketing calendar, then built a set of modular email blocks: header, navigation, dynamic product grids, image gallery, footer and social. New campaigns were assembled from those parts instead of a blank page.

Designs went to the brand for review before anything was scheduled, with a shared Slack channel and regular calls to keep the calendar moving.

Klaviyo campaign emails for sales, launches and holidays: a tiered Giving Thanks sale with three spend-based codes, a seven-day gifting countdown with a new offer each day, early-access sitewide sales, summer markdowns with an animated product carousel, and a New Year note from the founder.

SMS and MMS in Attentive. DYODE set up and scheduled the text campaigns, reported on them and managed the Attentive relationship, with GIF-based MMS designed to match each email.

Later in the engagement the brand moved its calendar and strategy in-house and kept DYODE as its production team. Each campaign was designed once, then built as the email, the MMS, the homepage banner and the paid social sizes, so a sale looked the same everywhere a shopper met it.

For more than two years, DYODE turned Rebecca Minkoff's promo calendar into finished emails, texts and banners on Klaviyo and Attentive.

Every email in this gallery is a real send from the brand's Klaviyo account, built from DYODE's designs: the Giving Thanks sale, the seven days of gifting, Ring It In, the sitewide sale and the summer sale.