E-Commerce for footwear brands and retailers
We have run the online side of a footwear retailer, led a Norwegian brand’s move to Shopify Plus and audited four skate and snow brands: stock that sells from stores, ERPs that feed one catalog, and marketing budgets reviewed channel by channel.
Footwear clientsJessica SimpsonWSSSWIMSSole Technology
Sound familiar?
Our stores, our warehouse and the site each show a different count, and nobody can say which one is right.
Stock sits in more places than the site knows. Stores, warehouses and several regions each hold some of the same sizes, and a missing size is a lost sale. Footwear E-Commerce is largely about making those counts agree.
What footwear brands usually run
- ERP
- Your ERP as the source of truth for styles, sizes and UPCs, feeding one catalog.
- Store stock
- Store inventory that can sell online, with a check before the order is filled.
- Multi-region
- Local currencies and languages from one store with Shopify Markets.
What we fix
Where footwear stores lose the sale
Every item here is a problem we solved on a footwear store. The client is named next to it.
- Web orders waiting on one store’s stock Web orders were filled from a single store. The plan put more stores on the web, which cut shipping from more than a week to three to five days. WSS
- Choosing a platform and a build partner We compared platform options and three Shopify Plus build partners, and led the selection behind the move to Shopify Plus. SWIMS
- Four brands, one E-Commerce plan Audits of each brand’s store, vendor oversight on Salesforce Commerce Cloud, and paid search and social reported brand by brand against budget. Sole Technology
- Styles that come in 15+ colors A product system for styles with 15+ colors, plus a wishlist with back-in-stock and price-drop alerts. Jessica Simpson Collection
- Product data merged by hand Product data lived in several systems and was merged into spreadsheets before every upload, so launches waited on it. Sole Technology
Footwear work
What we shipped
WSS · Interim executive
An E-Commerce executive, an audit and a roadmap
Faster ship-from-store fulfillment, a reorganized team and a phased platform roadmap.
Read the case study
SWIMS · Interim leadership · Shopify Plus
Running North American E-Commerce through a platform move
A site and competitor audit, then the platform and build-partner selection behind the move.
Read the case study
Sole Technology · Consulting · Paid media
One plan for etnies, Emerica, éS and thirtytwo
Audits, vendor oversight on Salesforce Commerce Cloud, and paid search and social.
Read the case study
Jessica Simpson · Development
Styles in 15+ colors, plus a wishlist
A product system for color-heavy styles, and a wishlist with back-in-stock and price-drop alerts.
Read the case studyServices for footwear brands
What we can take on
Interim leadership
Embedded in your team
- Weekly KPIs and a roadmap
- Vendor and agency management
- Hiring and coaching the in-house team
Audits & platform selection
Before you commit
- Site, customer and competitor audits
- Platform and build-partner selection
Search & social advertising
Google, Bing and Meta
- Campaigns reported brand by brand
- Shopping bids and keywords reviewed against budget
FAQ
Questions footwear brands ask us
Do you work with footwear retailers that sell in stores too?
Yes. At WSS we worked on selling stock from more stores online and on cutting web-order shipping from more than a week to three to five days.
Can you help choose a platform for a footwear brand?
Yes. For SWIMS we compared platform options and three Shopify Plus build partners, and led the selection behind its move to Shopify Plus.
Free scope estimate
Tell us about your footwear store
A strategist replies within 1–2 business days, and your written estimate usually follows in 1–2 weeks.
Most projects are scoped within 1–2 weeks.