E-Commerce for home and furniture brands
We work with Relax The Back, Z Gallerie, Slumberland and Stikwood: high-ticket products, showrooms that sell, trade buyers next to consumers, and shoppers who research for weeks before they buy.
Home & furniture clientsZ GallerieSlumberlandStikwoodRelax The BackBluemeBedrosians
Sound familiar?
A huge catalog, showrooms across the country, and a product people want to sit on before they buy.
High ticket, long consideration. Shoppers research online, try it in a showroom, then come back to buy. The site has to carry them across all of it.
What home & furniture brands usually run
- Large catalog
- Many products, fabrics and finishes, kept in order by a PIM or ERP.
- Stores
- Showrooms that sell, and a site that shows what’s on their floor.
- Financing
- Payment plans for high-ticket orders, shown on the product page.
What we fix
Where home & furniture stores lose the sale
Every item here is a problem we solved on a home & furniture store. The client is named next to it.
- A consultative sale, online Comparison tools, detailed specifications and expert guidance for massage chairs, adjustable beds and ergonomic furniture. Relax The Back
- A site that ignores the stores Store inventory visibility, in-store pickup and a store locator connecting the site to 100+ specialty stores. Relax The Back
- Consumers and trade buyers on one storefront Trade customers get bulk pricing and a self-service portal; consumers get a simpler sample-to-purchase path and a square footage calculator. Stikwood
- Shoppers who take weeks to decide Email and SMS built to nurture furniture shoppers over weeks, with paid search and social aimed at high-intent furniture searches. Z Gallerie
Home & furniture work
What we shipped
Relax The Back · Shopify Plus · Stores + online
100+ stores and one consultative site
A consultative online experience for high-ticket wellness furniture, connected to the stores.
Read the case study
Slumberland · Website redesign
A redesigned storefront for the furniture retailer
A website redesign for the Midwest furniture retailer.
Read the case study
Z Gallerie · Strategy · Marketing
Paid search, paid social and email/SMS
E-Commerce strategy and marketing for the luxury home furnishings retailer as it moved from stores to digital-first.
Read the case studyServices for home & furniture brands
What we can take on
Site builds & migrations
Shopify Plus, BigCommerce
- Large catalogs and configurable products
- Store inventory and pickup
- Financing on the product page
Strategy & consulting
From people who ran E-Commerce
- Audits and roadmaps
- Interim E-Commerce leadership
Digital marketing
Search, social, email/SMS
- Nurture flows for long consideration
- Paid search and social for high-intent shoppers
FAQ
Questions home & furniture brands ask us
Can trade and consumer customers buy on one site?
Yes. We build one storefront where trade customers get bulk pricing and a self-service portal, and consumers get a simpler sample-to-purchase path.
Do you run marketing for furniture brands?
Yes. We run E-Commerce strategy, paid search, paid social and email/SMS built for long consideration cycles, including for retailers moving from stores to digital-first.
Free scope estimate
Tell us about your home & furniture store
A strategist replies within 1–2 business days, and your written estimate usually follows in 1–2 weeks.
Most projects are scoped within 1–2 weeks.