TikTok Shop & AdsSell where the scroll happens.
TikTok Shop and TikTok Ads run as one channel, synced to your Shopify catalog and planned with your Google and Meta ads, so a video that sells on the feed can be bought without leaving the app.
TikTok Shop & TikTok Ads
What you get
What we do
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TikTok Shop setup
Seller account, catalog sync from Shopify, shipping profiles for each warehouse, fulfillment settings and the compliance items TikTok checks before you can sell.
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TikTok Shop operations
Listings, inventory and orders kept in step with your store, so prices, stock and promotions match on TikTok and on your site.
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TikTok Ads management
Prospecting and retargeting campaigns structured by intent, with budgets paced against the monthly revenue and spend goals we set with you.
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GMV Max and Shop campaigns
Campaigns that send shoppers straight to TikTok Shop checkout, so ad spend and Shop sales are read together instead of in two reports.
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Tracking through Shopify
The TikTok pixel and Events API connected through Shopify’s TikTok app, so TikTok sees real purchases without any custom integration to maintain.
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One plan with Google and Meta
Drops, sales and launches run on the same calendar across TikTok, Google and Meta, with one monthly report across channels.
Platforms we deploy TikTok
Why Shop and Ads together
Ads, Shop and the catalog feed each other
Run apart, ads send shoppers to a store they then have to leave the app to reach. Run together, the sale happens where the video played.
How it runs
How it works
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01
Channel review
We look at your catalog, your current ad accounts and what TikTok Shop allows in your category, then agree on goals, budget and timing.
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02
Shop and tracking setup
Seller account, catalog sync, shipping profiles and compliance on the Shop side; the TikTok pixel and Events API connected through Shopify on the ads side.
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03
Campaign build
Prospecting, retargeting and Shop campaigns structured by intent and tied to your marketing calendar.
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04
Launch and manage
Campaigns go live and are managed alongside Google and Meta, with budgets shifted toward what is selling.
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05
Report and adjust
A monthly read of TikTok spend and Shop revenue against goals, next to your other channels, and the changes we will make next.
Is it a fit?
A good fit if
- Your customers already find products on TikTok and you're not selling there yet
- You run Google and Meta ads and want TikTok planned with them, not as a separate experiment
- You sell on Shopify and want TikTok Shop synced to your real catalog and inventory
- You launch collections or run sales on a calendar and need TikTok to move with it
Probably not a fit if
- You're looking for organic content or influencer management only. We run Shop and paid media
- Your products can't be sold under TikTok Shop's category rules
- You want a one-off test campaign rather than an ongoing channel
Questions
Before you ask
Do you run TikTok Shop, TikTok Ads, or both?
Both. We set up and run TikTok Shop and manage TikTok Ads as one channel, because Shop campaigns send ad traffic straight to Shop checkout and the two are best read together.
Does TikTok Shop work with Shopify?
Yes. We connect TikTok Shop to your Shopify catalog so products, prices and inventory stay in sync, and set shipping profiles for each place you ship from.
Do you create TikTok videos?
We plan campaigns around the creative you have and tell you what we need more of. Our work is Shop setup, operations and paid media rather than producing organic content.
Can you run TikTok next to our Google and Meta ads?
Yes, and that is how we prefer to run it. The same team manages Google, Meta and TikTok on one calendar with one report, so launches and sales line up across channels.
Free scope estimate
Tell us what you’re working on
A strategist replies within 1–2 business days, and your written estimate usually follows in 1–2 weeks.
Most projects are scoped within 1–2 weeks.