Shopify Plus stores for beauty and skincare brands
We build, fix and grow stores for brands like Invisalign, Loved01, SIO Beauty and Alleyoop. Product pages that explain the product, shade and bundle logic that works on a phone, and launches that hit the date.
Sound familiar?
Nobody gets the product from a photo, and our shades and bundles fall apart on a phone.
Beauty sells on explanation. The product page has to do what a counter associate would: show the result, name the ingredients, and get the shade right on a small screen.
What beauty brands usually run
- Subscriptions
- Recharge or similar, with the offer on the product page.
- Email & SMS
- Klaviyo replenishment and win-back flows.
- Shades & bundles
- Selectors, kits and bundle builders that work mobile-first.
- Accessibility
- Themes held to ADA requirements, tested every release.
What we fix
Where beauty stores lose the sale
Every item here is a problem we solved on a beauty store. The client is named next to it.
- A product shoppers have never seen Silicone wrinkle patches were new to most shoppers, so we built product pages with before/after galleries and ingredient deep-dives. SIO Beauty
- A cluttered buy box We rebuilt the add-to-cart area, then added an upsell section, a benefits module above the fold, and UGC. Loved01
- Multi-use products and shades on a phone Quick-shop, bundle builders, shade selectors and subscriptions, built mobile-first. Alleyoop
- A new format sold on subscription Toothpaste tablets on a Recharge subscription with flexible delivery intervals and easy plan changes, built mobile-first. Huppy
- Accessibility on a live store Brought the theme up to ADA requirements with LevelAccess, shipped in biweekly releases without taking the store down. Loved01
Beauty work
What we shipped
SIO Beauty · Shopify Plus · Site build
A full theme rebuild for a rebrand
SIO Beauty’s new store went live before the holiday season.
Read the case study
Loved01 · Shopify Plus · CRO & UX
A rebuilt buy box on a live store
John Legend’s skincare brand: PDP, collections and navigation refreshed, and the theme brought up to ADA requirements.
Read the case study
Alleyoop · Shopify Plus · Site build
Bundles, shades and subscriptions
A mobile-first Shopify build for Alleyoop’s multi-use beauty products.
Read the case studyServices for beauty brands
What we can take on
Site builds & migrations
Shopify Plus, BigCommerce
- Theme rebuilds on a deadline
- Product pages built around ingredients and results
- Shade, bundle and kit logic
CRO & UX design
On a live store
- Buy box, upsell and benefit modules
- Collection pages and navigation
- Accessibility to WCAG 2.2 AA
Email, SMS & subscriptions
Klaviyo, Recharge
- Subscription setup
- Replenishment and win-back flows
FAQ
Questions beauty brands ask us
Do you work with subscription apps like Recharge?
Yes. We build subscription programs on Recharge and similar apps, with flexible delivery intervals, plan changes and subscriptions built into the product page.
How fast can you launch a new beauty store?
It depends on scope. A focused theme rebuild can be done in weeks, in time for a rebrand or a seasonal launch. Bigger builds get a written timeline in the scope.
Do you make beauty stores accessible?
Yes. We bring themes up to ADA requirements and test every release across browsers and devices. We build to ADA guidelines (WCAG 2.2 AA).
Free scope estimate
Tell us about your beauty store
A strategist replies within 1–2 business days, and your written estimate usually follows in 1–2 weeks.
Most projects are scoped within 1–2 weeks.