E-Commerce for celebrity brands
Brands founded by well-known names, and brands that sell collections with them. Each one needed the same thing as any other store: a site that sells, and a team that can run it.
Celebrity brands
Brands we have worked with
Loved01
Redesigning the PDP, collection pages, and navigation on Loved01's existing Shopify Plus theme for John Legend's inclusive skincare brand.
GreenPan
A GreenPan store built around product education, side-by-side collection comparison and the brand's sustainability story.
TB12
TB12 moved off a headless build onto Shopify before football season, with supplement subscriptions, coaching memberships and content access under one customer account.
Jessica Simpson
A product system for styles with 15+ colors and a wishlist with back-in-stock and price-drop alerts for Jessica Simpson Collection.
Hello Bello
Shopify blog redesign for baby care brand Hello Bello: shoppable article photos, a mixed post grid and new search, all editable by the brand's own team.
BE KIND. by ellen
DYODE added a choice step to BE KIND. by ellen's Recharge customer portal, so subscribers could pick an item for their next quarterly box.
FAQ
Questions brands ask us
What do celebrity brands need from their E-Commerce team?
The same things as any store: a site that sells, a team that can run it, and marketing that pays back. DYODE brought subscriptions into one account at TB12, refreshed Loved01's product pages, added wishlists and alerts for Jessica Simpson Collection, built a pick-your-item step for BE KIND and built GreenPan's Bobby Flay and Stanley Tucci collection pages.
Is DYODE affiliated with these celebrities?
No. We worked with each brand's team on its E-Commerce, not with the celebrities personally. The names on this page are as each brand states them. Our work ranged from subscriptions and accounts at TB12 to product pages at Loved01 and the chef collection pages at GreenPan.
Do you only work with celebrity brands?
No. Since 2016 we have built and grown stores for 200+ brands, from founder-led startups to national retailers. A famous name brings attention, but the store still needs what every store needs: fast pages, clear products, working subscriptions and a team to run it.
What does working with DYODE cost?
Our prices are published. Projects start at $25K and are billed at $150 an hour. Retainers are $150 an hour with a three-month minimum, and fixed-price packages start at $1,750. A free scope estimate tells you what your project would cost before you commit.
How do we get started?
Ask for a free scope estimate. A strategist replies within 1–2 business days, and your written estimate usually follows in 1–2 weeks. It covers the work we would do, the hours and the timeline, so you can compare it with any other plan.
Free scope estimate
Tell us about your store
A strategist replies within 1–2 business days, and your written estimate usually follows in 1–2 weeks.
Most projects are scoped within 1–2 weeks.