Shopify Plus stores for apparel brands
We ran E-Commerce at PacSun and Tilly’s, two apparel chains with stores. Now we build and grow stores for brands like AG Jeans, NYDJ, L*SPACE and DITA Eyewear: fit tools that take out the guesswork, product pages that sell the whole look, and marketing timed to each drop.
Apparel clientsDITA EyewearNYDJAG JeansPair of ThievesTori RichardJessica SimpsonL*SPACEKindred BravelySpirit JerseyGromBeyond ClothingBeach RiotBeach BunnyJ!NXMinecraft ShopHard Tail686WSSSWIMSRobert GrahamActive Ride ShopHudson JeansSole TechnologyO'NeillTadashi ShojiTipsy Elves7Diamondsjohnnie-OButterclothSt. John KnitsHat ClubTroy Lee DesignsFashion NovaBootayBag
Sound familiar?
Too many returns say “wrong size,” and the product page sells one piece instead of the look.
This is the category we ran. PacSun and Tilly’s are apparel chains. Sizing, drops, returns and stores that agree with the site were our job before they were ever a client’s.
What apparel brands usually run
- Fit tools
- Quizzes and size guides built on how customers say things fit.
- Email & SMS
- Segments by purchase and product, timed to each drop.
- Cross-border
- International checkout for shoppers abroad.
What we fix
Where apparel stores lose the sale
Every item here is a problem we solved on an apparel store. The client is named next to it.
- Shoppers who can’t tell which fit is theirs Starting from a moderated usability audit, we built a guided “Find Your Next Fit” denim quiz, sticky sizing and “Complete the Look” cross-sell. NYDJ
- Separates that sell as a set Mix-and-match for bikini tops and bottoms, filters for coverage and style, and a fit guide built on customer-reported sizing. L*SPACE
- Custom products and cross-border checkout Laser engraving, lens options and a 3D frame viewer on the product page, with Global-E handling international checkout. DITA Eyewear
- Drops that need a campaign, not just a product page Paid social, paid search and email/SMS run as one funnel, timed to each product drop. Spirit Jersey
Apparel work
What we shipped
NYDJ · Shopify Plus · Embedded team
A fit quiz, sticky sizing and Complete the Look
NYDJ’s Shopify design and development team since 2021, working in two-week sprints.
Read the case study
L*SPACE · Shopify Plus · Product discovery
Mix-and-match swimwear
Collection pages, filters and a fit guide rebuilt around how people shop for swim.
Read the case study
AG Jeans · Salesforce Commerce Cloud → Shopify Plus
A replatform and a redesign in one project
Off Salesforce Commerce Cloud onto a redesigned Shopify Plus store, then a retainer that keeps redesigning it.
Read the case studyMore apparel work
- DITA EyewearDevelopment→
- Pair of ThievesEmail/SMS · Consulting · Organic Social→
- Tori RichardDevelopment · UX Design · Email/SMS→
- Jessica SimpsonDevelopment→
- Kindred BravelyDevelopment · UX Design→
- Spirit JerseyConsultation · Email/SMS · Paid Search→
- GromConsultation · Email/SMS · Paid Search→
- Beyond ClothingDevelopment · CRO · UX Design→
- Beach RiotDevelopment · CRO · UX Design→
- Beach BunnyPaid Search · Paid Social→
- J!NXDevelopment · Replatform · Consultation→
- Minecraft ShopDevelopment · Replatform · UX Design→
- Hard TailDevelopment · Strategy→
- 686Development · Strategy→
- WSSStrategy→
- SWIMSStrategy→
- Robert GrahamDevelopment · Strategy→
- Active Ride ShopDevelopment · Strategy→
- Hudson JeansStrategy · Paid Search · Paid Social→
- Sole TechnologyConsulting · Paid Media→
- O'NeillDevelopment · Strategy→
- Tadashi ShojiStrategy→
- Tipsy ElvesCRO · UX Design · Strategy→
- 7DiamondsDevelopment · UX Design→
- johnnie-OStrategy · Consultation · Paid Search→
- ButterclothStrategy · Paid Search · Paid Social→
- St. John KnitsDevelopment · Strategy→
- Hat ClubStrategy · Development · Paid Search→
- Troy Lee DesignsPaid Search · Paid Social · Amazon→
- Fashion NovaDevelopment→
- BootayBagDevelopment · UX Design · CRO→
Services for apparel brands
What we can take on
Site builds & migrations
Shopify Plus, BigCommerce
- Product pages that sell a look
- Migrations with redirects planned up front
- Off Salesforce Commerce Cloud or Magento
CRO & UX design
On a live store
- Fit quizzes and sizing
- Usability audits with real shoppers
- Accessibility to WCAG 2.2 AA
FAQ
Questions apparel brands ask us
Do you build fit and sizing tools?
Yes. We build guided fit quizzes, sizing that follows the shopper from page to page, fit guides based on customer-reported sizing, and mix-and-match for separates like tops and bottoms.
Do you run marketing for apparel brands too?
Yes. We run paid social, paid search and email/SMS as one funnel timed to product drops, and we rebuild email and SMS segmentation so each message reaches the right customers.
Free scope estimate
Tell us about your apparel store
A strategist replies within 1–2 business days, and your written estimate usually follows in 1–2 weeks.
Most projects are scoped within 1–2 weeks.