Google, Meta and TikTok for a premium swimwear brand

Beach Bunny sells premium swimwear, lounge and bridal collections on Shopify Plus, on a calendar built around collection drops and sales. It brought DYODE in to build a full-funnel paid program on Google and Meta and to audit its Klaviyo email and Attentive SMS.

The audit found a lifecycle program that had quietly stopped working in places: flows that no longer sent, wishlist and back-in-stock emails being held back, and an international welcome flow blocked by a broken coupon.

We audited first, then planned every campaign around Beach Bunny's own marketing calendar, so ads land with each drop and sale rather than running on autopilot. The team works with us on bi-weekly calls and a shared Slack channel.

Paid media is organized by intent: brand separate from non-brand, prospecting separate from retargeting, with monthly spend and revenue goals tracked in a shared reporting dashboard.

On Google we rebuilt Standard Shopping by product category, with best sellers prioritized and a fallback campaign behind them, added brand search, kept Performance Max for non-brand and set up conversion tracking. On Meta we reset Advantage+ Shopping and built dynamic product ads that bring cart abandoners back to what they left.

Seasonal pushes run on the same structure: Black Friday, Labor Day, pre-sales and each new collection launch, with prospecting shifting toward warmer markets as the weather turns. We also set up Beach Bunny's TikTok Shop, connected through Shopify, and now run TikTok Shop and TikTok Ads alongside Google and Meta.

We fixed the most urgent issues the Klaviyo audit found, including the international welcome flow and an over-aggressive winback setting, and documented the rest for the team.

Beach Bunny now runs paid media organized the way it sells: Shopping structured by category, retargeting that brings shoppers back to the products they left, seasonal campaigns planned around its own calendar, and TikTok Shop alongside Google and Meta.

DYODE runs that program today, adjusting it month by month against the spend and revenue goals the team sets together.