Algenist's skincare store moved from Magento to Shopify Plus

Algenist makes clinical skincare built on microalgae science, including its patented Alguronic Acid. Its own store ran on Magento Enterprise, on a version old enough that it was hard to manage and expensive to keep running. The site looked dated next to the brand, and every change needed a developer.

Algenist brought DYODE in to run its E-Commerce side as consultants, starting with an audit and a roadmap. The roadmap's first call was to leave Magento for Shopify Plus, so the in-house team could run the store themselves.

We kept phase one to what the store needed on launch day. The site moved across in its existing design, so a redesign couldn't hold up the move, and anything that wasn't critical went into a backlog for later phases.

That still meant a lot of moving parts. Algenist's rewards program, its skincare quiz and its auto-replenish subscriptions all had to work on Shopify Plus before Magento could be switched off.

We migrated the catalog and its categories, customer accounts and order history, and the content pages, and mapped old Magento URLs to their new Shopify addresses with 301 redirects.

The Smile.io rewards program moved with its members and their points, upgraded to Smile.io's Shopify Plus version. The Skincare Evaluation quiz was rebuilt as a custom app, and the auto-replenish page moved to a Shopify subscription app.

Product reviews were brought back on the new store, and gift-with-purchase offers and automatic promotions ran through the Ultimate Special Offers app. Product pages gained a side-by-side before and after slider, and checkout took Apple Pay.

We worked with Algenist's email platform, Zaius, and its user-generated content tool, Curalate, to connect both to Shopify. We also set up how Shopify sales would reach NetSuite, Algenist's ERP, and trained the team on promotions, content pages and reporting in the Shopify admin.

Algenist launched on Shopify Plus with its customers, order history and rewards members in place, in the design its shoppers already knew. Content, promotions and reporting moved into a Shopify admin the in-house team had been trained on, instead of a Magento build that needed a developer for every change.

Algenist still sells on Shopify today, on the platform this migration put it on.