Replatforming an Islay single malt from Salesforce Commerce Cloud to Shopify Plus.

Ardbeg’s Salesforce Commerce Cloud store had become slow to change. Releases dragged, regional teams were stuck on one shared template, and marketing wanted richer storytelling than the platform allowed.

The ask: move to Shopify Plus one region at a time without disrupting markets already trading, keep every launch compliant with local alcohol and privacy rules, and keep the store as considered as the whisky.

A phased replatform built on one custom Shopify theme and a library of reusable sections, launched with Ardbeg France as the pilot, then the UK, Germany and the global store.

• One codebase, many markets. Shopify Markets plus per-region stores, so each market keeps its own merchandising and compliance controls while sharing one theme.
• The Ardbeg Committee stays on Salesforce. Marketing Cloud and the Engage API still run the membership program, and members-only products show only to visitors whose Salesforce account marks them as members.
• Compliance from day one. Region-specific age gates, OneTrust cookie consent, GDPR-compliant newsletter opt-ins and per-market order emails.
• Sections the team runs themselves. Bespoke Shopify sections so marketers can build campaign pages without a developer.

One market at a time, so markets already trading were never disrupted.

1. Phase 1 · PilotArdbeg France
2. Phase 2United Kingdom
3. Phase 3Germany
4. Phase 4Global store

Ardbeg now runs one modular Shopify Plus stack across its key European markets.

Marketers ship campaigns without waiting on engineering, the Committee has a dedicated home with a clean sign-up flow, and regional teams share one design system while keeping their local controls. DYODE continues to work with the Glenmorangie and Ardbeg teams on performance, new sections and testing.