The Shopify Plus development team behind a Newport Beach swim brand

Beach Riot designs women's swim, active and apparel collections from its Newport Beach headquarters and sells them on Shopify Plus. Swim is a hard category online: shoppers mix tops and bottoms, worry about fit and coverage, and buy around launches, holidays and collaborations.

When DYODE started, the store needed a development team that could keep shipping merchandising features on a steady cadence while fixing what held the site back. Our audit found an older theme that felt dated, with weak visual hierarchy and value propositions that weren't clear, and a scoping review flagged slow pages, especially product pages.

DYODE works as Beach Riot's Shopify development team in two-week sprints, with every request estimated and approved before work starts and a regular status call to set priorities.

We ran a full CRO research project, from discovery and a UX audit to usability testing, and turned what we learned into a roadmap. Accessibility gets the same care, with regular audits and fixes.

On product pages we built Complete the Look, Mix & Match for tops and bottoms, coverage options, fabric and care details and delivery-date messaging, and rebuilt the size charts. Collection pages got a redesigned product grid and back-in-stock alerts.

In the cart we added a free-shipping progress message and upsells, and we moved checkout onto Shopify Checkout Extensibility with custom Thank You and Order Status pages.

We also improved site speed, built landing pages for Beach Riot's ambassador program, and set up the email authentication that keeps its messages out of spam folders.

Beach Riot's product pages now answer the questions swim shoppers ask: what pairs with this, how much coverage, what size and when it will arrive. Its cart and checkout carry the offers that matter, and the store stays accessible as it changes.

DYODE has been the team behind those changes, shipping them sprint by sprint around the launches, holidays and collaborations that drive Beach Riot's calendar.