L*SPACE
Rebuilding Swimwear Product Discovery and Mix-and-Match Shopping
Visit SiteThe Challenge
L*SPACE, the California-born premium swimwear brand, needed their digital experience to match the aspirational lifestyle their brand represents. The existing site wasn't doing justice to their beautiful product photography, the collection browsing experience was clunky, and size-related returns were eating into margins.
Swimwear is notoriously difficult to sell online - fit anxiety is the #1 barrier to purchase, and the visual presentation needs to convey quality, fit, and lifestyle simultaneously.
The Results
Conversion rates lifted significantly as the improved discovery and fit tools gave customers confidence to purchase. Size-related returns dropped substantially, directly improving margins. The mix-and-match feature drove a meaningful AOV increase as customers built complete looks.
Collection page engagement increased significantly, validating the storytelling approach to product discovery that L*SPACE's visual brand identity demanded.
Discovery & Fit Experience
We redesigned the entire product discovery experience with immersive collection pages that told a visual story, advanced filtering by body type, coverage level, and style, and a fit guide system that used customer-reported data to recommend the best size.
Product pages were rebuilt to showcase L*SPACE's stunning photography with full-bleed imagery, mix-and-match capabilities for bikini tops and bottoms, and user-generated content integration showing real customers wearing the products.
Screenshots
Behind The Work
The partners in the stack and the capabilities behind this engagement.
Partners
Services
Ongoing Maintenance
Retained development, support, and continuous improvement on a monthly-hours model.
Site Builds
Replatforming, theme builds, performance optimization.
CRO & UX
Conversion testing, UX research, redesigns that move metrics.
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