Spirit Jersey
Scaling a DTC Business Through Full-Funnel Marketing
Visit SiteThe Challenge
Spirit Jersey, the iconic brand behind the oversized, comfortable jerseys beloved by Disney fans and college students alike, had built massive brand awareness but wasn't translating it into proportional DTC revenue. Their marketing efforts were siloed, with email, paid search, paid social, and organic all operating independently.
They needed a unified full-funnel approach that could capture awareness-stage shoppers and systematically convert them into loyal, repeat customers.
The Results
DTC revenue grew significantly as the full-funnel approach captured and converted customers at every stage. Combined ROAS across all paid channels improved substantially, while email became the single largest revenue channel.
Repeat purchase rates improved significantly as lifecycle marketing programs turned one-time buyers into loyal fans - proving that for community-driven brands like Spirit Jersey, retention is the ultimate growth lever.
Full-Funnel Marketing Architecture
We rebuilt Spirit Jersey's entire marketing architecture around a unified funnel. Paid social drove top-of-funnel awareness with creative that showcased the lifestyle and community around Spirit Jersey. Paid search captured high-intent shoppers at the decision stage. Email and SMS nurtured everyone in between.
Strategic consultation aligned their marketing calendar with product drops, licensed collaborations, and seasonal moments - creating coordinated campaigns that hit every channel simultaneously with consistent messaging.
Screenshots
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Services & Packages Behind The Work
The capabilities and productized engagements we used to deliver this outcome, available for your brand.