The Usability Audit
$10-100M DTC brands ready to make funded UX bets and want the research to defend them - replatforms, redesigns, or major CRO initiatives.
What's Included
- 50 hours of senior UX work plus user testing fees
- full site analysis across home, PLP, top PDPs, cart, and checkout
- detailed page-by-page site annotations
- key insights and priorities document
- 20 user sessions with live recordings (10 mobile + 10 desktop)
- targeted demographic recruitment
- site exploration tasks and post-session surveys
- user journey mapping and behavioral path analysis
- wireframe solutions for the top 3-5 prioritized fixes
- prioritized roadmap deck
- review and walkthrough call
The Details
What you’re buying
A full usability audit with live user testing. Site analysis, detailed annotations, journey mapping, wireframes for top fixes, and a prioritized roadmap backed by 20 mobile and desktop user sessions.
The problem
Most UX decisions in DTC are made on instinct. The Usability Audit replaces instinct with evidence.
Our approach
Fifty hours of senior UX work plus 20 live user sessions (10 mobile, 10 desktop) across targeted demographics. We deliver a full site analysis across home, PLP, top PDPs, cart, and checkout; detailed page-by-page annotations; key insights and priorities; user journey maps with behavioral paths; wireframe solutions for the top fixes; and a prioritized roadmap.
What you walk away with
You walk away with evidence-backed UX findings - including from 20 real users across mobile and desktop - and a prioritized roadmap with wireframes for the top fixes you can ship against.
How we deliver
20 user testers included in the base price; additional testers are $70/each pass-through. Wireframes capped at top 3-5 prioritized issues - not a full redesign. Read-only audit; single storefront, single language.
Deliverables
What lands in your inbox
Why brands stay with DYODE
Full Transparency
Direct access. No hidden costs or jargon.
Extension of Your Team
We join your Slack, calls, and roadmap.
One In-House Team
No subcontractors. Working together since 2016.
Compounding Growth
Strategies that keep returning value.
Frequently Asked Questions
How do you recruit testers?
Targeted recruitment to standard DTC demographics. Specialty/niche demographic recruitment may extend timeline. 20 testers included in base price; additional testers are $70/each pass-through.
How is this different from the Spot Check?
The Spot Check is 20 hours of senior heuristic review with a ranked fix list. The Usability Audit adds 30 more hours of senior work, 20 live user sessions, journey mapping, wireframes for top fixes, and a prioritized roadmap deck.
What's out of scope?
Implementation of fixes, full visual design or production wireframes beyond top 3-5 fixes, split testing or CRO tooling setup, content rewrites, accessibility/speed/SEO/analytics audits (separate packages), and post-launch validation studies.
What's the upsell path?
Implementation of top conversion fixes, The Speed Pass, The Accessibility Pass, an ongoing UX/CRO retainer, or a design + dev sprint to ship the wireframed fixes.
Ready to get started?
Add this package to your cart or reach out to discuss how we can tailor this engagement to your needs.