Forks Over Knives
Shopify Redesign with Custom Search and Subscription Migration
Visit SiteThe Challenge
Forks Over Knives, the leading plant-based nutrition brand, had outgrown their existing platform. Their complex product offering - spanning meal plans, cookbooks, cooking classes, and a vast recipe library - needed a unified digital experience that could convert casual health-curious visitors into committed subscribers.
Search was critical: with thousands of recipes and products, customers needed to find exactly what they were looking for based on dietary preferences, ingredients, cooking time, and nutritional goals.
The Results
The redesigned search experience significantly increased engagement, with customers spending significantly more time exploring products and recipes. Subscription conversions lifted substantially as the streamlined onboarding flow removed friction.
The integrated content-to-commerce experience created a powerful flywheel: recipe discovery drove product awareness, which drove meal plan subscriptions, which drove recipe engagement - a virtuous cycle that continues to compound.
Custom Search & Discovery
We built a custom search experience powered by advanced filtering and AI-driven recommendations that understood the nuances of plant-based nutrition - from allergen filtering to macronutrient preferences to meal prep considerations.
The redesigned Shopify store seamlessly integrated commerce (meal delivery, products, books) with content (recipes, articles, classes), creating a cohesive ecosystem where every interaction could lead to a conversion.
Screenshots
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Services & Packages Behind The Work
The capabilities and productized engagements we used to deliver this outcome, available for your brand.
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Conversion testing, UX research, redesigns that move metrics.