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Glenmorangie
Development Strategy Food & Beverage

Glenmorangie

Crafting a Digital Experience as Premium as Their Whisky

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INPUT · THE CHALLENGE

The Challenge

When LVMH's prestigious Glenmorangie brand approached us, they faced a critical junction: their existing headless solution was becoming obsolete, threatening their ability to deliver the premium digital experience their luxury consumers expect.

They needed a partner who could not only migrate their platform but elevate their entire digital presence.

STATUS · DIAGNOSING

Our Approach

We recognized that Glenmorangie required more than just a platform migration. They needed a digital transformation that would honor their heritage while pushing technical boundaries. Our solution merged luxury storytelling with technical innovation:

• Custom Shopify 2.0 theme development • Complex reusable section architecture • Immersive scroll animations • Dynamic storytelling components • Enhanced user experience design

Global Commerce Solution

For a brand of Glenmorangie's caliber, regional nuance and regulatory compliance are paramount. We architected a sophisticated international commerce strategy that ensures a seamless experience across markets:

• ReserveBar integration for US market compliance • Shopify Markets implementation for global reach • Multi-country localization • Market-specific pricing and inventory • Regional content adaptation

Campaign Innovation

When Glenmorangie secured Harrison Ford for their landmark campaign, directed by Joel Edgerton, they turned to us to bring their vision to digital life. Our team delivered:

• Custom campaign landing page development • Advanced video and animation integration • Original video content production • LAX Display digital assets • Immersive storytelling elements

Ongoing Partnership

What began as a platform migration has evolved into a dynamic, long-term partnership. Through our ongoing development retainer, we continue to drive technical innovation, optimize user experience, launch new campaigns, support global growth, and enhance platform capabilities.

Screenshots

Glenmorangie Quinta Ruban 14 product page
Glenmorangie 12 year bottle on barrel
Glenmorangie product collection grid
Harrison Ford Glenmorangie campaign hero
Glenmorangie tasting notes editorial layout
Glenmorangie 18 year bottle in field
Glenmorangie Triple Cask Reserve mobile PDP

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